Acquisition Manager

Euroleague Ventures SA; Barcelona; Sur place; EUR 42 000 - 66 000; Plein temps

Résumé du poste

Euroleague Ventures SA in Barcelona is seeking an Acquisition Manager to grow Euroleague Basketball's registered fans and subscribers by delivering efficient, scalable acquisition across digital channels. You will plan full-funnel campaigns and manage paid, social, organic, direct, SEO, ASO and affiliate activities.

You will work with Product, Data, Content and Commercial teams to turn a global audience into known, engaged users, optimise budgets, and report weekly results with clear

Qualifications

• 2+ years in digital acquisition or growth marketing with multiple channels and a budget.
• Proven experience in Paid Media and SEO.
• Experience running full-funnel campaigns across awareness, consideration and performance.
• Strong GA4, Meta Ads, Google Ads and attribution tools; advanced Excel.
• Fluent professional English.
• Analytical, test-and-learn mindset with strong business judgement (LTV, CAC, ROAS).
• Excellent communication and organisational skills to work with diverse stakeholders.

Responsabilités

• Define and execute annual and seasonal acquisition plan aligned with calendar (Regular Season, Playoffs, Final Four).
• Plan and run integrated campaigns across awareness, consideration and performance with clear objectives and KPIs.
• Plan, launch and optimise campaigns on Google Ads, Meta, TikTok, YouTube and programmatic to drive registrations, app installs and EuroLeague TV subscriptions.
• Turn the reach of official social channels into sign-ups through paid amplification, lead ads and creator activations.
• Maximise conversion of organic and direct traffic through landing pages, web-to-app journeys and owned acquisition assets.
• Lead content, multilingual SEO and GEO initiatives to grow visibility in AI-driven search.
• Manage affiliates and partnerships with clubs, broadcasters, sponsors and media partners.
• Budget and performance: reallocate spend across channels based on CAC, ROAS and LTV.
• Measurement and testing: define attribution, tracking and dashboards; plan A/B and incrementality tests.
• Coordinate internal teams, agencies and vendors; report weekly and monthly results with clear recommendations.

Connaissances

Digital acquisition

Paid Media

SEO

GA4

Google Ads

Meta Ads

Excel

Attribution tools

A/B testing

Budget management

Outils

GA4

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Semrush

Ahrefs

Screaming Frog

AppsFlyer/Adjust

Google Tag Manager

Google Search Console

Description du poste

Your mission

Job Purpose:

To grow Euroleague Basketball's base of registered fans and subscribers by driving efficient, scalable acquisition across all digital channels, with a focus on long-term value rather than volume alone.

Role Summary:

Part of the Digital Growth area, the Acquisition Manager owns the acquisition mix for Euroleague Basketball's digital products (website, app, EuroLeague TV and Fantasy). The role plans full-funnel campaigns (awareness, consideration and performance) and optimises Paid, Social, Organic, Direct, SEO, GEO, ASO and Affiliate channels, manages the acquisition budget and agencies, and works closely with Product, Data, Content and Commercial teams to turn a global audience into known, engaged users.

Key Responsibilities:

• Acquisition strategy: define and execute the annual and seasonal acquisition plan, aligned with the competition calendar (Regular Season, Playoffs, Final Four) and business goals.
• Full-funnel campaigns: plan and run integrated campaigns across awareness, consideration and performance stages, with clear objectives and KPIs for each.
• Paid Media: plan, launch and optimise campaigns on Google Ads, Meta, TikTok, YouTube and programmatic to drive registrations, app installs and EuroLeague TV subscriptions.
• Social: turn the reach of official social channels into sign-ups through paid amplification, lead ads and creator activations.
• Organic and Direct: with Content and Product, maximise conversion of organic and direct traffic through landing pages, web-to-app journeys and owned acquisition assets.
• SEO, ASO and GEO: lead content and multilingual SEO, and grow visibility in AI-driven search (Google AI, ChatGPT, Claude, among others).

• ASO: manage App Store and Google Play optimisation (metadata, keywords, creatives, ratings) to grow organic app installs.
• Affiliates and Partnerships: develop affiliate and co-marketing programmes with clubs, broadcasters, sponsors and media partners.
• Budget and performance: manage the acquisition budget and reallocate spend across channels based on CAC, ROAS and LTV.
• Measurement and testing: work with Data to define attribution, tracking and dashboards; plan A/B and incrementality tests across creatives, audiences and sign-up flows.
• Stakeholder management: coordinate internal teams, agencies and vendors, and report weekly and monthly results with clear recommendations.

Your profile

Essential

• 2+ years' experience in digital acquisition or growth marketing, including managing multiple channels and a budget.
• Proven experience in Paid Media and SEO.
• Experience running full-funnel campaigns across awareness, consideration and performance.
• Strong command of GA4, Meta Ads, Google Ads and attribution tools; advanced Excel.
• Fluent professional English.
• Analytical, test-and-learn mindset with strong business judgement (LTV, CAC, ROAS).
• Excellent communication and organisational skills to work with diverse stakeholders.

Desirable

• Experience with GEO, ASO, affiliate marketing and Marketing Mix Modeling (MMM).
• Experience in sport, media, entertainment or subscription (OTT) products.
• Spanish or other languages from EuroLeague markets.
• Knowledge of Google Tag Manager, Search Console, Semrush/Ahrefs, Screaming Frog, AppsFlyer/Adjust and CDPs.
• Passion for basketball and the fan experience.