Acquisition Manager

Euroleague Entertainment SErvices Slu; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Job summary

Euroleague Basketball seeks an Acquisition Manager in Barcelona to own the digital acquisition mix for all platforms and plan full‑funnel campaigns across Paid, Social, Organic, Direct, SEO and Affiliate channels.

You will manage budgets, agencies and cross‑functional teams, optimize CAC/ROAS/LTV, and report weekly results with clear recommendations to grow registrations and subscriptions. Fluent English; Spanish or other EuroLeague market language is a plus, and OTT/sport experience is valued.

Qualifications

• 2+ years of experience in digital acquisition or growth marketing.
• Proven experience with Paid Media and SEO across multiple channels.
• Strong command of GA4, attribution tools and Excel.

Responsibilities

• Define and execute the annual and seasonal acquisition plan.
• Plan and run full-funnel campaigns across awareness, consideration and performance.
• Manage Paid Media campaigns on Google Ads, Meta, TikTok, YouTube and programmatic.
• Grow sign-ups and app installs through social amplification and paid media.
• Improve organic and direct traffic conversion via landing pages and web-to-app journeys.
• Lead multilingual SEO and ASO efforts to grow visibility and app installs.
• Develop affiliate and co-marketing programs with clubs, broadcasters and partners.
• Monitor budget performance and reallocate spend based on CAC, ROAS and LTV.
• Collaborate with Product, Data, Content and Commercial teams.
• Report weekly results with clear recommendations and stakeholder updates.

Skills

GA4

Meta Ads

Google Ads

Attribution

Tools

Google Tag Manager

Search Console

Semrush

Ahrefs

Screaming Frog

AppsFlyer

Adjust

Job description

Job Purpose:

To grow Euroleague Basketball's base of registered fans and subscribers by driving efficient, scalable acquisition across all digital channels, with a focus on long-term value rather than volume alone.

Role Summary:

Part of the Digital Growth area, the Acquisition Manager owns the acquisition mix for Euroleague Basketball's digital products (website, app, EuroLeague TV and Fantasy). The role plans full-funnel campaigns (awareness, consideration and performance) and optimises Paid, Social, Organic, Direct, SEO, GEO, ASO and Affiliate channels, manages the acquisition budget and agencies, and works closely with Product, Data, Content and Commercial teams to turn a global audience into known, engaged users.

Key Responsibilities:

• Acquisition strategy: define and execute the annual and seasonal acquisition plan, aligned with the competition calendar (Regular Season, Playoffs, Final Four) and business goals.
• Full-funnel campaigns : plan and run integrated campaigns across awareness, consideration and performance stages, with clear objectives and KPIs for each.
• Paid Media: plan, launch and optimise campaigns on Google Ads, Meta, TikTok, YouTube and programmatic to drive registrations, app installs and EuroLeague TV subscriptions.
• Social: turn the reach of official social channels into sign-ups through paid amplification, lead ads and creator activations.
• Organic and Direct: with Content and Product, maximise conversion of organic and direct traffic through landing pages, web-to-app journeys and owned acquisition assets.
• SEO, ASO and GEO: lead content and multilingual SEO, and grow visibility in AI-driven search (Google AI, ChatGPT, Claude , among others ).
• ASO : manage App Store and Google Play optimisation (metadata, keywords, creatives, ratings) to grow organic app installs.
• Affiliates and Partnerships: develop affiliate and co-marketing programmes with clubs, broadcasters, sponsors and media partners.
• Budget and performance: manage the acquisition budget and reallocate spend across channels based on CAC, ROAS and LTV.
• Measurement and testing: work with Data to define attribution, tracking and dashboards; plan A/B and incrementality tests across creatives, audiences and sign-up flows.
• Stakeholder management: coordinate internal teams, agencies and vendors, and report weekly and monthly results with clear recommendations.

Essential 2 + years’ experience in digital acquisition or growth marketing, including managing multiple channels and a budget. Proven experience in Paid Media and SEO. Experience running full-funnel campaigns across awareness, consideration and performance. Strong command of GA4, Meta Ads, Google Ads and attribution tools; advanced Excel. Fluent professional English. Analytical, test-and-learn mindset with strong business judgement (LTV, CAC, ROAS). Excellent communication and organisational skills to work with diverse stakeholders. Desirable Experience with GEO, ASO, affiliate marketing and Marketing Mix Modeling (MMM). Experience in sport, media, entertainment or subscription (OTT) products. Spanish or other languages from EuroLeague markets. Knowledge of Google Tag Manager, Search Console, Semrush/Ahrefs, Screaming Frog, AppsFlyer/Adjust and CDPs. Passion for basketball and the fan experience.