Football Media Performance Marketing Lead

Sporty Group; España; Sur place; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

23 days PTO

Bank holidays

Flexible remuneration (coverflex)

Annual medical check-up

Bonuses

Résumé du poste

Sporty Group is scaling its Media Products portfolio and seeks a hands-on, data-driven Performance Marketing Manager to grow audiences and optimise marketing performance across global football media products.

You will work with User Acquisition, Creative, Analytics and Media teams to plan campaigns, analyse channel performance and translate insights into actionable steps for smarter marketing decisions. Football knowledge and English fluency are essential, with Spanish a plus.

Qualifications

• 5-7 years in Performance Marketing, User Acquisition or data-driven growth roles.
• Experience across Paid Social, Search, Display, Programmatic and Video.
• Strong ability to translate data to actionable recommendations.
• Experience maintaining recurring marketing reporting and dashboards.
• Collaborative with Marketing, Creative, Analytics and other teams.
• Passion for football and understanding of football culture and audiences.

Responsabilités

• Drive marketing execution across paid social, search, display, programmatic, video and more, aligned with broader media strategy and business goals.
• Own the marketing promotion calendar and coordinate campaigns around football events and content priorities.
• Analyze performance using KPIs like CPL, CPV, CPI, ROAS and identify improvement opportunities.
• Turn data into actionable insights and recommendations for future initiatives and investments.
• Produce recurring media performance reports and maintain dashboards for stakeholders.
• Support creative performance by briefing tasks with Creative and UA teams to deliver assets on time.
• Validate new creatives using performance data, market trends and brand standards to improve output.
• Coordinate with User Acquisition, Creative, Analytics and Media teams to ensure effective execution.
• Leverage football knowledge to identify opportunities and ensure campaigns resonate with football audiences.

Connaissances

Performance marketing

User acquisition

Marketing strategy

Growth marketing

Paid media

Data-driven

Analytics

Communication

Cross-functional collaboration

Football knowledge

English fluency

Outils

Meta Ads Manager

Google Ads

TikTok Ads

Google Analytics 4

BI tools (Metabase/Tableau/Power BI)

Asana or ClickUp

Excel/Sheets

Description du poste

Sporty Group is scaling its Media Products portfolio and seeks a hands-on, data-driven Performance Marketing Manager to grow audiences and optimise marketing performance across global football media products.

You will work with User Acquisition, Creative, Analytics and Media teams to plan campaigns, analyse channel performance and translate insights into actionable steps for smarter marketing decisions. Football knowledge and English fluency are essential, with Spanish a plus.