Senior Design Lead, Global Digital Experiences

the LEGO Group; Billund; Híbrido; Confidential; Tempo integral

Benefícios oferecidos por esta vaga

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Resumo da vaga

The LEGO Group’s Brand Parks & Experiences (LBPX) team seeks an expert in digital experiences to shape the next generation of LEGOLAND guest journeys. You will connect creativity, technology, and brand storytelling, delivering engaging experiences for families across parks, hotels, and attractions.

Collaborating with Merlin and internal teams, you’ll drive innovation, governance, and brand-aligned concepts from ideation to delivery, ensuring high standards and memorable experiences for children

Qualificações

• Strong background in digital experience design, digital product development, interactive technologies, or related disciplines.
• Proven experience delivering digital experiences.
• Demonstrated expertise in digital experience design and integration from concept through delivery.
• Ability to apply brand principles within consumer-facing experiences.
• Experience collaborating across multiple stakeholders, including creative, commercial, technology, and operational teams.
• Strong project leadership skills with the ability to influence without direct authority in a global matrix environment.
• Excellent communication, facilitation, and relationship-building skills.
• Advanced English language proficiency.

Responsabilidades

• Deliver the LEGOLAND brand vision by driving the Foundations and LEGOLAND Heart cornerstones through approved investment plans and innovative digital experience projects.
• Lead the integration of digital experiences across Creative Play Lab (CPL) products, attractions, and broader digital innovation initiatives.
• Establish and nurture a premium collaboration model with Merlin Entertainments' digital experience design teams, ensuring strong partnership and value creation.
• Partner with LEGO Brand Parks & Experiences, LEGO Creative Play Lab, and Merlin creative teams to develop and embed a future-focused test-and-learn approach for digital experiences.
• Act as the subject matter expert for digital experiences within LEGOLAND attractions and the wider Location-Based Entertainment (LBE) category.
• Drive digital experience insights and learning agendas, leveraging guest feedback and research to influence future innovations and investment decisions.
• Support the Brand Assurance team through day-to-day review, guidance, and approval of digital experience submissions.
• Provide creative leadership and governance across global and local innovation projects, ensuring experiences meet LEGO brand standards from concept through delivery.

Conhecimentos

Digital experience design

Digital product development

Interactive technologies

English proficiency

Communication skills

Project leadership

Stakeholder collaboration

Influence without authority

Descrição da vaga

The LEGO Group’s Brand Parks & Experiences (LBPX) team seeks an expert in digital experiences to shape the next generation of LEGOLAND guest journeys. You will connect creativity, technology, and brand storytelling, delivering engaging experiences for families across parks, hotels, and attractions.

Collaborating with Merlin and internal teams, you’ll drive innovation, governance, and brand-aligned concepts from ideation to delivery, ensuring high standards and memorable experiences for children