Vice President, LEGOLAND Strategy & Partnership

the LEGO Group; Billund; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Your workplace

Hybrid Working

Job summary

LEGO Group in Billund seeks a VP LEGOLAND Strategy and Partnership to shape the future of LEGOLAND Resorts. The role blends strategy, execution and leadership across executive stakeholders to ensure LEGO branded experiences and strong commercial outcomes.

You will lead strategy, insights, analytics, PMO, and sustainability initiatives, collaborating with Merlin Entertainments and internal teams to drive transformation and long-term value creation.

Qualifications

• Visionary leader with track record of developing long term growth strategies and translating them into measurable impact.
• Background in consulting, corporate strategy, or similar environments.
• Experience engaging with senior stakeholders and executive leadership.
• Strong strategic and financial acumen with ability to evaluate trade-offs and value creation.
• Excellent problem-solving, synthesis, and communication skills.

Responsibilities

• Strategy Development & Direction: Lead development of LLPX and LEGOLAND strategy, including long-term direction and annual priorities, ensuring alignment across LEGO Group, LEGO Holding and Merlin Entertainments.
• Board & Executive Advisory: Support SVP with board materials, CEO briefings, and executive communications, and confidential CEO-sponsored projects.
• Leadership of Strategy, Insights & Analytics: Lead strategy, insights & analytics capabilities for data-driven visibility on performance drivers.
• Transformation, PMO & Execution: Lead Business Transformation and PM teams to ensure prioritisation and execution discipline.
• Digital & Sustainability Integration: Oversee digital strategy and sustainability agendas, aligning with LEGO Group priorities.
• Enterprise Leadership & Cross-Team Integration: Partner across LLPX to align Brand, Design, and Commercial teams.
• Build Capability & Future Leadership Strength: Develop capability in strategy, analytics, and execution.

Skills

Strategic leadership

Stakeholder engagement

Executive communication

Problem solving

Cross-functional leadership

Data-driven decision making

Transformation & PMO

Global team leadership

Strategic & financial acumen

Execution discipline

Job description

Job Description

About the role

This role is about bringing together strategy, execution and leadership to help shape the future of LEGOLAND Resorts. The VP LEGOLAND Strategy and Partnership works across internal and external executive stakeholders to ensure the LEGOLAND Parks & Experiences Team (LLPX) consistently delivers both amazing LEGO branded experiences and strong commercial outcomes.

Required Qualifications

• Visionary leader with a track record of developing long term growth strategies and successfully translated them into measurable positive impact.
• Background in consulting, corporate strategy, or similar environments.
• Familiarity and/or passion for Location Based Entertainment, Hospitality, or Sporting Event categories strongly preferred.
• Strong strategic and financial acumen with ability to evaluate trade-offs and value creation
• Experience engaging with senior stakeholders and executive leadership
• Excellent problem-solving, synthesis, and communication skills
• High work ethic, ownership mindset, and discretion
• Ability to connect topics across strategy, operations, and execution
• Experience leading, developing, and motivating global, multi-functional teams

What You'll Build (your Key Responsibilities)

• Strategy Development & Direction Lead development of LLPX and LEGOLAND strategy, including long-term direction and annual priorities, ensuring alignment across LEGO Group, LEGO Holding and Merlin Entertainments.
• Board & Executive Advisory Support Act as a key partner to the SVP in support of the Merlin Board role, overseeing preparation of board materials, CEO briefings, and executive communications, and supporting confidential CEO-sponsored projects.
• Leadership of Strategy, Insights & Analytics Lead the strategy, insights & analytics capabilities, ensuring a more fact based and data-driven organisation and improved visibility on performance drivers.
• Transformation, PMO & Execution Discipline Lead Business Transformation and PM teams to ensure strong prioritisation, execution discipline, and alignment of resources across LLPX.
• Digital & Sustainability Integration Oversee digital strategy and sustainability agendas, ensuring alignment with LEGO Group priorities and integration into the LEGOLAND strategy.
• Enterprise Leadership & Cross-Team Integration Act as a senior leadership partner across LLPX, supporting alignment between Brand, Design, and Commercial teams and elevating decision-making and strategic coherence.
• Build Capability & Future Leadership Strength Develop organisational capability in strategy, analytics, and execution, and contribute to building future leadership bench strength within LLPX.

Life on the team

LLPX operates at the intersection of brand, business, and partnership. The team works closely across the LEGO Group and Merlin Entertainments, a global leader in family attractions, to deliver amazing experiences at LEGOLAND Resorts around the world. This is a newly established area spanning Strategy, PMO, Insights & Analytics, Digital Strategy and Sustainability, bringing together diverse capabilities to drive transformation, strategic execution, and long-term value creation. This role ensures that strategy, governance, and execution are aligned and effective, enabling the SVP and Leadership Team to deliver at Board, executive, and operational levels.

What Success Looks Like

This role leads the Strategy & Transformation function within LEGO Brand Parks & Experiences, providing enterprise-level leadership across strategy, insights, transformation, digital and sustainability. Reporting to the LLPX SVP, the role combines functional leadership with senior advisory responsibility, supporting Board activities, executive engagement, and highly confidential CEO-sponsored projects. The role ensures LLPX has the strategic clarity, execution discipline, and analytical capability required to deliver on its priorities while building long-term capability and leadership strength.

What’s in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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