Brick-Based Experience Designer

1001 LEGO System A/S; Billund; On-site; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Job summary

LEGO Group is seeking an Experiences Concept Designer in Billund, Denmark, to develop scalable, hands-on LEGO experience concepts for BBM activations and campaigns. You will translate partner needs into compelling propositions, guiding concepts from exploration to pitch with a focus on feasibility, cost and quality.

You’ll lead collaborative workshops, present creative proposals, and work with design, engineering, production and external partners to raise the studio’s creative standards and

Qualifications

• Significant professional experience in concept design, experience design, product design, spatial design or another relevant creative discipline.
• A portfolio demonstrating your own contribution to physical, hands-on or spatial concepts, from early creative thinking through to a feasible design direction.
• Experience translating customer, shopper, consumer or partner needs into creative concepts that support business objectives.
• Experience working with physical products, components, materials or environments as part of the creative process.
• Proven ability to lead creative workshops or brainstorms, helping teams move from broad possibilities towards strong, focused concepts.
• Strong visual, presentation and communication skills, with the confidence to lead dialogues and provide creative direction across disciplines.

Responsibilities

• Develop scalable, hands-on LEGO experience part of BBM concepts that support marketing activations, product campaigns and other brand moments across the portfolio.
• Translate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.
• Lead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.
• Develop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.
• Balance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.
• Present and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.

Skills

Concept design

Experience design

Product design

Spatial design

Portfolio development

Workshop facilitation

Visual communication

Presentation skills

Job description

LEGO Group is seeking an Experiences Concept Designer in Billund, Denmark, to develop scalable, hands-on LEGO experience concepts for BBM activations and campaigns. You will translate partner needs into compelling propositions, guiding concepts from exploration to pitch with a focus on feasibility, cost and quality.

You’ll lead collaborative workshops, present creative proposals, and work with design, engineering, production and external partners to raise the studio’s creative standards and