Vice President, LEGOLAND Strategy & Partnership

1001 LEGO System A/S; Østerby; On-site; DKK 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Job summary

LEGO Group in Denmark is seeking a visionary VP LEGOLAND Strategy and Partnership to guide strategy, execution and leadership across LLPX and LEGOLAND. You will work with executive stakeholders to deliver LEGO-branded experiences and strong commercial outcomes.

You will lead strategy, insights, analytics, transformation, and digital as well as sustainability integration, and build future leadership bench across LLPX, aligning Brand, Design and Commercial teams while reporting to the LLPX SVP.

Qualifications

• Visionary leader with track record of long-term growth strategies.
• Background in consulting, corporate strategy, or similar.
• Familiarity with Location Based Entertainment, Hospitality, or Sporting Events.
• Strong strategic and financial acumen with trade-off evaluation.
• Experience engaging with senior stakeholders and executives.
• Excellent problem-solving, synthesis, and communication.
• Ownership mindset, discretion and high work ethics.
• Ability to connect strategy, operations and execution.
• Experience leading global, multi-functional teams.

Responsibilities

• Lead development of LLPX and LEGOLAND strategy and priorities.
• Advise Merlin Board materials, CEO briefings, and executive communications.
• Head strategy, insights & analytics for a data-driven org.
• Lead transformation and PM to ensure prioritisation and discipline.
• Oversee digital and sustainability integration with LEGO priorities.
• Align Brand, Design and Commercial teams for coherence.
• Build organisational capability in strategy, analytics and leadership.

Skills

Visionary leadership

Strategy development

Executive stakeholder management

Problem solving

Communication skills

Ownership mindset

Cross-functional leadership

Global multi-functional teams

Financial acumen

Consulting/corporate strategy背景

Job description

About the role

This role is about bringing together strategy, execution and leadership to help shape the future of LEGOLAND Resorts. The VP LEGOLAND Strategy and Partnership works across internal and external executive stakeholders to ensure the LEGOLAND Parks & Experiences Team (LLPX) consistently delivers both amazing LEGO branded experiences and strong commercial outcomes.

Required Qualifications

• Visionary leader with a track record of developing long term growth strategies and successfully translated them into measurable positive impact.
• Background in consulting, corporate strategy, or similar environments.
• Familiarity and/or passion for Location Based Entertainment, Hospitality, or Sporting Event categories strongly preferred.
• Strong strategic and financial acumen with ability to evaluate trade-offs and value creation.
• Experience engaging with senior stakeholders and executive leadership.
• Excellent problem-solving, synthesis, and communication skills.
• High work ethic, ownership mindset, and discretion.
• Ability to connect topics across strategy, operations, and execution.
• Experience leading, developing, and motivating global, multi-functional teams.

What you'll build (your key responsibilities)

• Strategy Development & Direction: Lead development of LLPX and LEGOLAND strategy, including long-term direction and annual priorities, ensuring alignment across LEGO Group, LEGO Holding and Merlin Entertainments.
• Board & Executive Advisory Support: Act as a key partner to the SVP in support of the Merlin Board role, overseeing preparation of board materials, CEO briefings, and executive communications, and supporting confidential CEO-sponsored projects.
• Leadership of Strategy, Insights & Analytics: Lead the strategy, insights & analytics capabilities, ensuring a more fact based and data-driven organisation and improved visibility on performance drivers.
• Transformation, PMO & Execution Discipline: Lead Business Transformation and PM teams to ensure strong prioritisation, execution discipline, and alignment of resources across LLPX.
• Digital & Sustainability Integration: Oversee digital strategy and sustainability agendas, ensuring alignment with LEGO Group priorities and integration into the LEGOLAND strategy.
• Enterprise Leadership & Cross-Team Integration: Act as a senior leadership partner across LLPX, supporting alignment between Brand, Design, and Commercial teams and elevating decision-making and strategic coherence.
• Build Capability & Future Leadership Strength: Develop organisational capability in strategy, analytics, and execution, and contribute to building future leadership bench strength within LLPX.

Life on the team

LLPX operates at the intersection of brand, business, and partnership. The team works closely across the LEGO Group and Merlin Entertainments, a global leader in family attractions, to deliver amazing experiences at LEGOLAND Resorts around the world. This is a newly established area spanning Strategy, PMO, Insights & Analytics, Digital Strategy and Sustainability, bringing together diverse capabilities to drive transformation, strategic execution, and long-term value creation. This role ensures that strategy, governance, and execution are aligned and effective, enabling the SVP and Leadership Team to deliver at Board, executive, and operational levels.

What success looks like

This role leads the Strategy & Transformation function within LEGO Brand Parks & Experiences, providing enterprise-level leadership across strategy, insights, transformation, digital and sustainability. Reporting to the LLPX SVP, the role combines functional leadership with senior advisory responsibility, supporting Board activities, executive engagement, and highly confidential CEO-sponsored projects. The role ensures LLPX has the strategic clarity, execution discipline, and analytical capability required to deliver on its priorities while building long-term capability and leadership strength. #LI-KM3

What’s in it for you?

Benefits

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace:

Your workplace will be the office, store or factory specified in this advert.

Hybrid Working:

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Children are our role models.

Their curiosity, creativity and imagination inspire everything we do.

We are never still. We will always be creating, inventing, andhaving fun.

Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.