Senior Creative Lead - Brick-Based Marketing

Lego Group; Billund; On-site; Confidential; Full time

Benefits offered by this job

Hybrid Working

Bonus scheme

Colleague discount

Wellbeing resources

Job summary

The LEGO Group in Billund, Denmark is seeking a Senior Creative Manager for the Brick Based Marketing Studio. You will lead the creative journey from partner need to scalable brick-based marketing concepts, guiding briefs, directions and the transition of models into moments that drive impact.

You will mentor designers, champion creative quality, and partner with cross-functional teams to ensure concepts are strategically sound, feasible and globally resonant across LEGO's brands and experiences.

Qualifications

• Extensive creative and/or strategic experience leading creative work, teams or omnichannel projects.
• Ability to uncover partner needs and shape clear creative ideas when the brief is unclear.
• Experience translating business objectives into compelling creative concepts with clear outcomes.
• Demonstrated leadership guiding and mentoring creative contributors.
• Strong creative judgement to ensure relevance, brand alignment and impact.
• Experience using data and partner insights to strengthen concepts and outcomes.
• Excellent communication, storytelling and presentation skills with senior partners.

Responsibilities

• Lead and mentor designers with clear direction and feedback.
• Safeguard creative quality before key presentations or launches.
• Establish the Studio as a trusted strategic partner across the organisation.
• Translate partner needs and shopper insights into clear propositions.
• Lead brainstorms, workshops and creative reviews with multidisciplinary teams.
• Develop concepts through visual storytelling, prototypes and presentations.
• Balance ambition with feasibility and cost while partnering across teams.

Skills

Creative leadership

Strategic thinking

Stakeholder management

Data-informed decision making

Storytelling

Presentation skills

Job description

The LEGO Group in Billund, Denmark is seeking a Senior Creative Manager for the Brick Based Marketing Studio. You will lead the creative journey from partner need to scalable brick-based marketing concepts, guiding briefs, directions and the transition of models into moments that drive impact.

You will mentor designers, champion creative quality, and partner with cross-functional teams to ensure concepts are strategically sound, feasible and globally resonant across LEGO's brands and experiences.