Experiential Concepts Designer - Brick-Based Marketing

Lego Group; Billund; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Hybrid Working

Job summary

LEGO Group is seeking an Experiences Concept Designer to shape brick-based marketing concepts and hands-on experiences across the LEGO portfolio. You’ll work with partners to understand needs, audiences and objectives, turning ideas into tangible concepts that can scale, with attention to cost, quality and feasibility.

You’ll contribute early in the creative process, lead workshops, and translate insights into compelling propositions that drive activations, product campaigns, and brand moments.

Qualifications

• Significant professional experience in concept design, experience design, product design, spatial design or another relevant creative discipline.
• A portfolio demonstrating your own contribution to physical, hands-on or spatial concepts, from early creative thinking through to a feasible design direction.
• Experience translating customer, shopper, consumer or partner needs into creative concepts that support business objectives.
• Experience working with physical products, components, materials or environments as part of the creative process.
• Proven ability to lead creative workshops or brainstorms, helping teams move from broad possibilities towards strong, focused concepts.
• Strong visual, presentation and communication skills, with the confidence to lead dialogues and provide creative direction across disciplines.

Responsibilities

• Develop scalable, hands-on LEGO experience part of BBM concepts that support marketing activations, product campaigns and other brand moments across the portfolio.
• Translate partner needs, shopper insights and business objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.
• Lead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.
• Develop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.
• Balance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.
• Present and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.
• Proactively identify new opportunities for BBM experiences and contribute to raising the creative and professional standard across the studio.

Skills

Concept design

Experience design

Portfolio demonstration

Translate needs into concepts

Experience with physical products

Lead creative workshops

Visual, presentation, communication

Job description

LEGO Group is seeking an Experiences Concept Designer to shape brick-based marketing concepts and hands-on experiences across the LEGO portfolio. You’ll work with partners to understand needs, audiences and objectives, turning ideas into tangible concepts that can scale, with attention to cost, quality and feasibility.

You’ll contribute early in the creative process, lead workshops, and translate insights into compelling propositions that drive activations, product campaigns, and brand moments.