Head of Outreach

Sprii; Aarhus; On-site; DKK 900,000 - 1,300,000; Full time

Job summary

Sprii is building the future of Live Shopping and Video Commerce across Europe, and we’re seeking a Head of Outreach to own our outbound engine. You’ll actively prospect, book meetings, and lead an international Outreach team while hands-on yourself.

You’ll shape playbooks, test new approaches, and drive a scalable pipeline in close collaboration with Sales, Marketing and QA. This role requires a data-driven mindset, KPI ownership, and strong CRM experience (HubSpot).

Qualifications

• Strong experience with outbound B2B sales and meeting booking.
• Proven ability to generate meetings through cold calling and other outbound channels.
• Experience leading, coaching or developing sales/BDR/outreach profiles.
• Strong phone presence and excellent communication skills.
• Data-driven mindset with KPIs and targets.
• Ability to create structure in a fast-moving environment.
• Experience with CRM systems such as HubSpot.
• Commercial mindset and understanding of good sales opportunities.

Responsibilities

• Own Sprii’s Outreach function and work with Sales to turn target markets into real opportunities.
• Lead from the front: prospect, call and book meetings yourself.
• Lead an international team of Outreach/BDR profiles across European markets.
• Own the numbers: targets, activity levels, conversion rates and performance.
• Build an outbound culture with testing, learning and continuous improvement.
• Coach & develop: listen to calls, give feedback, run training sessions.
• Drive pipeline: create a predictable, scalable flow of opportunities.
• Improve playbooks: test messaging, ICPs, sequences and channels.
• Scale internationally: adapt outreach to local markets across countries.
• Collaborate with Sales, Marketing and QA to target right companies with right message.
• Create structure: track activities and meetings in HubSpot based on data.

Skills

Outbound B2B sales

Meeting booking

Leading/coaching

Phone presence

Data-driven mindset

HubSpot CRM

Commercial mindset

Tools

HubSpot

Job description

Join Sprii the future of Live Shopping and Video Commerce

Sprii is growing across Europe, and now we’re looking for a Head of Outreach to take ownership of one of the most important parts of our commercial engine.

This is not a role where you manage from the sidelines. We’re looking for someone who loves outbound sales, knows how to create conversations with the right companies, and is ready to lead from the front. You’ll have responsibility for a growing international Outreach team consisting of different nationalities and markets – but you’ll also be hands‑on yourself. You’ll pick up the phone, test new approaches, book meetings and show the team what great outreach looks like.

Your mission is simple: Build a world‑class Outreach team that consistently creates high‑quality meetings and pipeline for Sprii.

What you’ll be doing

You’ll own Sprii’s Outreach function and work closely with our Sales team to turn our target markets into real commercial opportunities.

Lead from the front: You’ll actively prospect, call and book meetings yourself. We believe great sales leadership starts by being close to the action.

Lead an international team: Manage, motivate and develop a growing team of Outreach/BDR profiles working across different European markets.

Own the numbers: Take responsibility for meeting targets, activity levels, conversion rates and the overall performance of the Outreach team.

Build a strong outbound culture: Create an environment where calling, testing, learning and improving is part of the everyday rhythm.

Coach & develop: Listen to calls, give feedback, run training sessions and help each team member continuously improve.

Drive pipeline: Make sure Outreach creates a predictable and scalable flow of high‑quality opportunities for our Sales team.

Improve our playbooks: Continuously test and optimize messaging, ICPs, sequences, channels and approaches across markets and industries.

Scale internationally: Help us understand what works in different countries and adapt our outreach approach to local markets.

Collaborate: Work closely with Sales, Marketing and QA to ensure we target the right companies with the right message at the right time.

Create structure: Make sure activities, meetings and performance are tracked properly in HubSpot and that decisions are based on data.

Who you are

You bring:

• Strong experience with outbound B2B sales and meeting booking
• A proven ability to generate meetings through cold calling and other outbound channels
• Experience leading, coaching or developing sales/BDR/outreach profiles
• A strong phone presence and excellent communication skills
• A data‑driven mindset and experience working with KPIs and targets
• The ability to create structure in a fast‑moving environment
• Experience with CRM systems such as HubSpot
• A commercial mindset and a strong understanding of what makes a good sales opportunity

Experience from SaaS, e‑commerce or an international sales organisation is a big plus. Most importantly, you’re someone who is comfortable setting ambitious expectations – and holding yourself to the same standards as the team.

What success looks like

We want you to build an Outreach function that becomes a predictable and scalable part of Sprii’s growth engine.That means:

• A motivated and high‑performing international team
• Clear targets and accountability
• Continuous improvement of scripts, playbooks and processes
• A team that knows exactly what great outreach looks like

And yes – we expect you to book meetings yourself too.Because at Sprii, leadership means getting involved.

Who we are

sprii is building the future of Live Shopping, Video Commerce and Social Commerce.

We work with ambitious retailers and brands across Europe and help them turn video, social media and their webshop into powerful sales channels. At Sprii, you’ll become part of an international team with big ambitions and a scale‑up mindset where there’s room to move fast, test ideas and make a real impact.

We value people who are: Hungry. Positive. Collaborative. And ready to execute.

The details

Location: Aarhus (Sprii HQ)
Language: Fluent English
Start: ASAP
Team: Sales

Work/life balance

Carve out time for your kids, friends and personal cider projects.

Social gatherings

Social gatherings and games to build lasting relationships.

Time is precious. Morning person or night owl, this job is for you

You know how you perform best. Work from your couch or abroad.

Free office snacks

Need a boost? We got your back with drinks, treats, fruits and snacks.

Other opportunities at Sprii

Explore other opportunities at Sprii and find the role that’s right for you.

Sprii is a leading Live Shopping platform helping retailers combine entertainment and e-commerce to create engaging, real‑time shopping experiences.