Growth Lead — Self‑Service P&L Ownership

Twoday; Københavns Kommune; Sur place; DKK 1 000 000 - 1 400 000; Plein temps

Avantages offerts par ce poste

Competitive package

Pension

Health insurance

Lunch scheme

Equipment

Phone

Internet

Office in Nordhavn

Friday bars

Résumé du poste

Twoday is seeking a Growth Lead in Copenhagen to take ownership of our self-service channel, driving P&L, SMB acquisition and conversion across website sign-ups, checkout, and onboarding. This senior IC role demands strategic thinking beyond performance marketing, with hands-on execution across paid media, analytics, and product-aligned growth.

You will lead budgets, pricing decisions, and messaging, while collaborating with Product on the commercial roadmap and using AI tools to accelerate

Qualifications

• Senior performance marketing or growth profile with head-of-level capability.
• Proven experience driving digital acquisition, conversion and revenue growth.
• Strong understanding of SMB acquisition, self-service funnels and SaaS or software business models.
• Ability to think like a business owner, not only a channel specialist.
• Strong technical marketing skills across analytics, attribution, tracking, paid media, CRM and funnel optimisation.
• Experience with pricing, packaging, onboarding flows or product-led growth is an advantage.
• High-level English skills; Danish or another Scandinavian language is a plus.

Responsabilités

• Own the P&L for the self-service channel, including revenue, costs, marketing spend and profitability.
• Build and execute the growth strategy for SMB acquisition and conversion.
• Manage performance marketing across channels such as Google Ads, LinkedIn Ads, SEO, retargeting, email and lifecycle campaigns.
• Improve the full funnel from traffic and landing pages to sign-up, checkout, onboarding, activation and paid conversion.
• Work with pricing, packaging, messaging, campaign structure and conversion rate optimisation.
• Own performance reporting, attribution, tracking and funnel analytics.
• Work hands-on with tools such as HubSpot, GA4, paid media platforms, landing pages and dashboards.
• Collaborate with Product on the commercial roadmap for the self-service channel.
• Use AI tools actively for research, campaign development, creative testing, content production, analysis and automation.

Connaissances

Growth strategy

P&L ownership

Performance marketing

Analytics & attribution

AI in marketing

Pricing & packaging

CRM & funnel optimisation

Outils

HubSpot

GA4

Paid media platforms

Landing pages

Dashboards

Description du poste

Twoday is seeking a Growth Lead in Copenhagen to take ownership of our self-service channel, driving P&L, SMB acquisition and conversion across website sign-ups, checkout, and onboarding. This senior IC role demands strategic thinking beyond performance marketing, with hands-on execution across paid media, analytics, and product-aligned growth.

You will lead budgets, pricing decisions, and messaging, while collaborating with Product on the commercial roadmap and using AI tools to accelerate