Growth Lead: Data-Driven E-commerce & CRM Strategy

PARETO SECURITIES AS; København; Hybrid; DKK 900,000 - 1,300,000; Full time

Job summary

Samsøe Samsøe is seeking a Growth Lead to drive profitable and sustainable growth across the customer journey, from acquisition to retention, across ecommerce channels.

This commercial, data‑driven role collaborates with the E‑commerce, Brand, Creative and Commercial teams, combining strategic thinking with hands‑on testing and execution.

You will build a structured testing roadmap and ensure robust tracking and attribution to translate insights into actions, delivering impact across the business.

Qualifications

• Strong experience in growth or digital marketing, preferably within e-commerce, retail or a consumer brand.
• Proven experience with performance marketing and a strong understanding of paid acquisition.
• Strong understanding of CRM, customer lifecycle and retention.
• Good commercial understanding of e-commerce and trading, including conversion, AOV, promotions.
• Strong analytical mindset with a solid understanding of tracking, attribution and digital analytics.
• Good working knowledge of SEO and its role within the wider growth strategy.
• Experience with Dema or similar marketing intelligence and attribution platforms is a plus.
• Commercially minded, curious and comfortable moving between strategy, analysis and hands-on execution.

Responsibilities

• Own and develop growth strategy across paid acquisition, CRM, retention and e-commerce.
• Drive profitable customer acquisition, optimizing channel mix, CAC, ROAS and customer lifetime value.
• Develop CRM and lifecycle initiatives to increase engagement, repeat purchase, retention and reactivation.
• Work closely with the E-commerce team on trading performance, connecting marketing activity with product priorities and promos.
• Identify opportunities across the e-commerce funnel to improve traffic quality, conversion and revenue.
• Build a structured testing and experimentation roadmap across channels, audiences, creative, CRM and the onsite customer journey.
• Use data to identify opportunities and translate insights into actions.
• Ensure robust tracking, attribution and measurement across the customer journey.
• Support SEO and organic growth contributing to e-commerce performance.
• Monitor and communicate key growth KPIs and priorities.

Skills

Growth or digital marketing

Performance marketing

CRM and retention

E-commerce trading

Digital analytics

SEO

Dema or similar platforms

Cross-functional collaboration

Job description

Samsøe Samsøe is seeking a Growth Lead to drive profitable and sustainable growth across the customer journey, from acquisition to retention, across ecommerce channels.

This commercial, data‑driven role collaborates with the E‑commerce, Brand, Creative and Commercial teams, combining strategic thinking with hands‑on testing and execution.

You will build a structured testing roadmap and ensure robust tracking and attribution to translate insights into actions, delivering impact across the business.