Growth Leader, Performance Marketing & Paid Acquisition

Landfolk; Aarhus; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Leadership role

Brand building

AI tools learning

Aarhus office

Friendly team

Job summary

Landfolk in Aarhus seeks a Head of Performance Marketing to drive user acquisition and ROI across paid search and paid social. You will own the strategy, manage a substantial regional budget with an agency, and optimize feeds to maximize ROAS while fueling sustainable growth.

The role requires hands-on execution, strong analytics, and collaboration with product, data, and engineering to improve tracking, landing pages, and conversion journeys.

Qualifications

• Proven expertise in developing performance marketing strategies.
• Hands-on operator with Google Ads and Meta Ads Manager.
• Analytical mindset with web analytics and attribution understanding.
• MarTech and AI-savvy with practical experience.

Responsibilities

• Define performance marketing strategy and budget across channels.
• Lead paid search and social campaigns with optimization.
• Collaborate with product, data, and engineering on tracking and journeys.
• Measure performance, build attribution models, report to leadership.
• Scale spend and performance in established and new markets.

Skills

Strategic leadership

Performance marketing

Data analytics

Paid search & paid social

AI tools in marketing

Tools

Google Ads

Meta Ads Manager

Programmatic platforms

GA4

Job description

Landfolk in Aarhus seeks a Head of Performance Marketing to drive user acquisition and ROI across paid search and paid social. You will own the strategy, manage a substantial regional budget with an agency, and optimize feeds to maximize ROAS while fueling sustainable growth.

The role requires hands-on execution, strong analytics, and collaboration with product, data, and engineering to improve tracking, landing pages, and conversion journeys.