Ecommerce Growth Lead & CRM Strategist

Samsøe Samsøe; København; Presencial; DKK 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Samsøe Samsøe is seeking a Growth Lead to drive profitable, data‑driven growth across the customer journey, including acquisition, CRM, retention and onsite e‑commerce growth in Copenhagen.

You’ll collaborate with E‑commerce, Brand, Creative and Commercial teams, pairing strategic thinking with hands‑on testing, optimization and execution to uncover high‑impact opportunities.

This role operates in a fast, international environment, with English as the corporate language.

Formación

• Strong experience in growth or digital marketing, preferably within e‑commerce, retail or a consumer brand.
• Proven experience with performance marketing and a strong understanding of paid acquisition.
• Strong understanding of CRM, customer lifecycle and retention.
• Good commercial understanding of e‑commerce and trading, including conversion, AOV, promotions, product performance and profitability.
• Strong analytical mindset with a solid understanding of tracking, attribution and digital analytics.
• Good working knowledge of SEO and its role within the wider growth strategy.
• Experience with Dema or similar marketing intelligence and attribution platforms is a plus.
• Commercially minded, curious and comfortable moving between strategy, analysis and hands‑on execution.
• Strong cross‑functional collaborator who can connect Marketing, E‑commerce, Creative and Commercial teams.

Responsabilidades

• Own and develop growth strategy across paid acquisition, CRM, retention and e‑commerce.
• Drive profitable customer acquisition, optimize channel mix, CAC, ROAS and customer lifetime value.
• Develop CRM and lifecycle initiatives to increase engagement, retention and reactivation.
• Collaborate with E‑commerce on trading performance, connecting marketing activity with product priorities, launches, promotions, inventory and commercial targets.
• Identify opportunities across the e‑commerce funnel to improve traffic quality, conversion, AOV and revenue.
• Build a structured testing and experimentation roadmap across channels, audiences, creative, CRM and the onsite customer journey.
• Use customer, channel and commercial data to identify opportunities and turn insights into clear actions.
• Ensure robust tracking, attribution and measurement across the customer journey, working with data teams.

Descripción del empleo

Samsøe Samsøe is seeking a Growth Lead to drive profitable, data‑driven growth across the customer journey, including acquisition, CRM, retention and onsite e‑commerce growth in Copenhagen.

You’ll collaborate with E‑commerce, Brand, Creative and Commercial teams, pairing strategic thinking with hands‑on testing, optimization and execution to uncover high‑impact opportunities.

This role operates in a fast, international environment, with English as the corporate language.