Global Paid Media Measurement Leader

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid working model

Bonus scheme

Colleague discount

Life and disability insurance

Wellbeing resources

Job summary

The LEGO Group is seeking a Senior Manager, Paid Media Measurement to establish and evolve our global paid media measurement capabilities for an in-house team. You will lead measurement frameworks, incrementality testing programmes and campaign effectiveness evaluation across markets, turning findings into actionable recommendations that improve media performance and investment decisions.

You’ll join the Paid Media Analytics team within Marketing Data, Investment & Planning (MDIP), collaborating

Qualifications

• Designed and implemented enterprise-wide media measurement strategies and frameworks.

Responsibilities

• Build a clear global paid media measurement framework adopted across markets.

Skills

Media measurement strategy

Incrementality testing

MMM insights usage

Stakeholder influence

Senior leadership communication

Tools

SQL

Python

R

Job description

The LEGO Group is seeking a Senior Manager, Paid Media Measurement to establish and evolve our global paid media measurement capabilities for an in-house team. You will lead measurement frameworks, incrementality testing programmes and campaign effectiveness evaluation across markets, turning findings into actionable recommendations that improve media performance and investment decisions.

You’ll join the Paid Media Analytics team within Marketing Data, Investment & Planning (MDIP), collaborating