Senior Manager Paid Media Measurement

the LEGO Group; København; Híbrido; Confidential; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working model

Bonus scheme

Colleague discount

Life and disability insurance

Wellbeing resources

Descripción de la vacante

The LEGO Group is seeking a Senior Manager, Paid Media Measurement to establish and evolve our global paid media measurement capabilities for an in-house team. You will lead measurement frameworks, incrementality testing programmes and campaign effectiveness evaluation across markets, turning findings into actionable recommendations that improve media performance and investment decisions.

You’ll join the Paid Media Analytics team within Marketing Data, Investment & Planning (MDIP), collaborating

Formación

• Designed and implemented enterprise-wide media measurement strategies and frameworks.

Responsabilidades

• Build a clear global paid media measurement framework adopted across markets.

Conocimientos

Media measurement strategy

Incrementality testing

MMM insights usage

Stakeholder influence

Senior leadership communication

Herramientas

SQL

Python

R

Descripción del empleo

Job Description

Just imagine creating a global paid media measurement framework that helps the new in-house team connect paid media investment directly to business outcomes. Then make it real.

About The Role

As our Senior Manager, Paid Media Measurement, you'll establish and evolve paid media measurement capabilities for our new in-house team, ensuring marketing investments can be linked to business outcomes. You'll lead the development of measurement frameworks, incrementality testing programmes and paid media campaign effectiveness evaluation across global markets. Working closely with media, analytics and marketing stakeholders, you'll turn complex findings into actionable recommendations that improve paid media performance and investment decisions. This is a unique opportunity to build a capability that is still in its early stages and shape how media effectiveness is measured across the organisation.

Required Qualifications

• Designed and implemented enterprise-wide media measurement strategies and frameworks.
• Led incrementality testing and experimental design programmes to evaluate campaign effectiveness.
• Experienced using Marketing Mix Modelling (MMM) findings to improve media investment decisions.
• Influenced adoption of measurement recommendations in planning and activation decisions.
• Presented measurement findings and recommendations to senior leadership teams.

Preferred Qualifications

• Used SQL, Python or R to support marketing measurement and analytics.
• Applied data clean room or privacy-preserving measurement approaches.
• Built measurement capability through stakeholder engagement and application of effectiveness insights.

What You'll Build

• A clear global paid media measurement framework adopted across key markets.
• An incrementality testing roadmap and programme that delivers actionable learnings.
• Strong partnerships with measurement vendors, analytics providers and data partners.
• Regular business-facing effectiveness insights that improve media performance.
• Greater confidence in marketing investment decisions through robust measurement practices.

Life on the team

You’ll join the Paid Media Analytics team within Marketing Data, Investment & Planning (MDIP), part of Markets & Channels. The team helps the organisation make smarter marketing investment decisions through evidence-based insights. Sitting at the intersection of media, data and commercial performance, you’ll have the opportunity to shape how paid media investments are measured and optimised globally. The team works in a collaborative environment, partnering across functions and markets through regular stakeholder engagement, planning sessions and shared problem‑solving. Hybrid working supports connection while providing flexibility.

What Success Looks Like

Success means helping the organisation bridge the gap between media metrics and real business outcomes while building scalable testing capabilities across multiple markets. Over the next 12 to 18 months, you will lead the develop of new effectiveness frameworks, develop structured incrementality testing, deepen integration into existing scorecards and planning processes, and strengthen relationships with external measurement partners. You’ll work closely with Global Media Activation, Global Marketing Planning, the Marketing Effectiveness Team, MDIP leadership, local markets, activation teams and external analytics partners to make measurement a core part of decision‑making.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Your workplace - Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working - Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.