Paid Social Strategist – Growth & Analytics

the LEGO Group; København; Híbrido; Confidential; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Descripción de la vacante

LEGO Group in Copenhagen is seeking a Paid Media Associate to join our in-house digital marketing capability. You will support activation, optimization and reporting across paid social channels, collaborating with LEGO Retail to deliver impactful campaigns.

You will build expertise across platforms, run testing, contribute to insights and help shape smarter media activity in a hybrid work environment.

Formación

• Delivered paid social campaigns across Meta and other platforms with activation, optimisation and performance reporting.
• Managed campaign objectives, budgets, bidding strategies, audiences, placements and creative formats.
• Applied Adobe Analytics or similar web analytics platforms to evaluate and improve campaign performance.
• Built tracking and attribution frameworks using pixels, conversion APIs, consent management platforms and measurement tools.
• Launched and optimised paid social campaigns with clear performance outcomes and measurable business impact.

Responsabilidades

• Execute, quality check and optimise paid social campaigns across LEGO Retail initiatives.
• Turn commercial priorities into effective paid social activation plans.
• Contribute to reporting, insights and recommendations that improve campaign performance.
• Support experimentation across audiences, creative formats and platform capabilities.
• Develop increasing ownership of campaign delivery and become a trusted paid social specialist within the team.

Conocimientos

Paid social campaigns

Meta Ads

Campaign activation

Adobe Analytics

Attribution tracking

A/B testing

TikTok

Snapchat

Pinterest

Attribution lift

Herramientas

Pixels

Conversion APIs

Descripción del empleo

LEGO Group in Copenhagen is seeking a Paid Media Associate to join our in-house digital marketing capability. You will support activation, optimization and reporting across paid social channels, collaborating with LEGO Retail to deliver impactful campaigns.

You will build expertise across platforms, run testing, contribute to insights and help shape smarter media activity in a hybrid work environment.