Senior Manager Paid Media Measurement

1001 LEGO System A/S; København; Hybrid; DKK 1,100,000 - 1,600,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Job summary

LEGO Group is seeking a Senior Manager, Paid Media Measurement to build a global paid media measurement framework and an incrementality testing roadmap. You will partner with media, analytics and marketing teams to turn complex results into actionable recommendations and influence investment decisions, across markets.

The role sits in the Paid Media Analytics team within Marketing Data, Investment & Planning (MDIP).

Qualifications

• Designed and implemented enterprise-wide media measurement strategies and frameworks.
• Led incrementality testing and experimental design programmes to evaluate campaign effectiveness.
• Experienced using Marketing Mix Modelling (MMM) findings to improve media investment decisions.
• Influenced adoption of measurement recommendations in planning and activation decisions.
• Presented measurement findings and recommendations to senior leadership teams.

Responsibilities

• Build a clear global paid media measurement framework adopted across key markets.
• Develop an incrementality testing roadmap and programme delivering actionable learnings.
• Establish strong partnerships with measurement vendors, analytics providers and data partners.
• Provide regular business-facing effectiveness insights to improve media performance.
• Strengthen confidence in marketing investment decisions through robust measurement practices.

Skills

Media measurement

Incrementality testing

MMM findings

Stakeholder influence

Presentation to leadership

Tools

SQL

Python

R

Job description

About the role

Just imagine creating a global paid media measurement framework that helps the new in-house team connect paid media investment directly to business outcomes. Then make it real.

As our Senior Manager, Paid Media Measurement, you'll establish and evolve paid media measurement capabilities for our new in-house team, ensuring marketing investments can be linked to business outcomes. You'll lead the development of measurement frameworks, incrementality testing programmes and paid media campaign effectiveness evaluation across global markets. Working closely with media, analytics and marketing stakeholders, you'll turn complex findings into actionable recommendations that improve paid media performance and investment decisions. This is a unique opportunity to build a capability that is still in its early stages and shape how media effectiveness is measured across the organisation.

Required Qualifications

• Designed and implemented enterprise-wide media measurement strategies and frameworks.
• Led incrementality testing and experimental design programmes to evaluate campaign effectiveness.
• Experienced using Marketing Mix Modelling (MMM) findings to improve media investment decisions.
• Influenced adoption of measurement recommendations in planning and activation decisions.
• Presented measurement findings and recommendations to senior leadership teams.

Preferred Qualifications

• Used SQL, Python or R to support marketing measurement and analytics.
• Applied data clean room or privacy-preserving measurement approaches.
• Built measurement capability through stakeholder engagement and application of effectiveness insights.

What you'll build

• A clear global paid media measurement framework adopted across key markets.
• An incrementality testing roadmap and programme that delivers actionable learnings.
• Strong partnerships with measurement vendors, analytics providers and data partners.
• Regular business-facing effectiveness insights that improve media performance.
• Greater confidence in marketing investment decisions through robust measurement practices.

If you've worked in a role where you designed enterprise-wide measurement strategies, worked on marketing modelling or incrementality testing, and presented recommendations to senior leaders, you'll feel at home here. What matters most is your ability to build solid paid media measurement frameworks and clearly communicate the approach and impact across the organization.

Life on the team

You'll join the Paid Media Analytics team within Marketing Data, Investment & Planning (MDIP), part of Markets & Channels. The team helps the organisation make smarter marketing investment decisions through evidence-based insights. Sitting at the intersection of media, data and commercial performance, you'll have the opportunity to shape how paid media investments are measured and optimised globally. The team works in a collaborative environment, partnering across functions and markets through regular stakeholder engagement, planning sessions and shared problem-solving. Hybrid working supports connection while providing flexibility.

Success looks like

Success means helping the organisation bridge the gap between media metrics and real business outcomes while building scalable testing capabilities across multiple markets. Over the next 12 to 18 months, you will lead the develop of new effectiveness frameworks, develop structured incrementality testing, deepen integration into existing scorecards and planning processes, and strengthen relationships with external measurement partners. You'll work closely with Global Media Activation, Global Marketing Planning, the Marketing Effectiveness Team, MDIP leadership, local markets, activation teams and external analytics partners to make measurement a core part of decision-making.

What's in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert. Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team. Learn more about our benefits, culture and workplace experience here.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career. Then make it real.