Global Media Planning Lead, Senior Manager

1001 LEGO System A/S; København; Sur place; DKK 900 000 - 1 200 000; Plein temps

Avantages offerts par ce poste

Bonus scheme

Hybrid working

Family care leave

Résumé du poste

LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape the global paid media direction for LEGO Masterbrand, Adults, Shopper and Pre-School campaigns. This upstream role creates Global Media Campaign Guidance and identifies scalable media opportunities, connecting global direction with local planning.

You will influence senior stakeholders across marketing, creative, media and agencies, building a growing Global Media Planning capability and driving adoption,

Qualifications

• Delivered global, regional or multi-market media planning and direction across multiple channels.
• Brings media expertise into upstream campaign decisions before activation planning begins.
• Translates brand strategies into clear media guidance for markets and agencies.
• Influences senior stakeholders across marketing, creative, media and agencies.

Responsabilités

• Shape the global paid media direction across LEGO Masterbrand and family campaigns.
• Create Global Media Campaign Guidance for markets and agencies.
• Identify scalable media and partnership opportunities with clear adoption routes.

Connaissances

Global media planning

Stakeholder leadership

Upstream campaign planning

Media guidance development

Strategic influence

Description du poste

LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape the global paid media direction for LEGO Masterbrand, Adults, Shopper and Pre-School campaigns. This upstream role creates Global Media Campaign Guidance and identifies scalable media opportunities, connecting global direction with local planning.

You will influence senior stakeholders across marketing, creative, media and agencies, building a growing Global Media Planning capability and driving adoption,