Global Paid Media Measurement & Incrementality Lead

Lego Group; Billund; Hybrid; DKK 1,200,000 - 1,600,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Hybrid Working

Job summary

The LEGO Group seeks a Senior Manager, Paid Media Measurement to establish and evolve paid media measurement capabilities for its in‑house team, ensuring marketing investments are linked to business outcomes. You will lead frameworks, incrementality testing, and campaign evaluation across global markets, turning complex findings into actionable recommendations.

Hybrid working is supported as the team collaborates across media, analytics, and marketing stakeholders to shape how media

Qualifications

• Designed and implemented enterprise-wide media measurement strategies and frameworks.
• Led incrementality testing and experimental design programmes to evaluate campaign effectiveness.
• Experienced using Marketing Mix Modelling (MMM) findings to improve media investment decisions.
• Influenced adoption of measurement recommendations in planning and activation decisions.
• Presented measurement findings and recommendations to senior leadership teams.

Responsibilities

• Develop a clear global paid media measurement framework adopted across key markets.
• Lead an incrementality testing roadmap and programme with actionable learnings.
• Foster strong partnerships with measurement vendors, analytics providers and data partners.
• Provide regular business-facing effectiveness insights to improve media performance.
• Strengthen decision-making through robust measurement practices.

Skills

Media measurement

Incrementality testing

MMM insights

Leadership presentation

Cross-functional collaboration

Tools

SQL

Python

R

Job description

The LEGO Group seeks a Senior Manager, Paid Media Measurement to establish and evolve paid media measurement capabilities for its in‑house team, ensuring marketing investments are linked to business outcomes. You will lead frameworks, incrementality testing, and campaign evaluation across global markets, turning complex findings into actionable recommendations.

Hybrid working is supported as the team collaborates across media, analytics, and marketing stakeholders to shape how media