Global Paid Media Measurement Architect

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Wellbeing resources

Colleague Discount

Bonus program

Hybrid work model

Job summary

The LEGO Group is seeking a Senior Manager, Paid Media Measurement to establish and evolve a global paid media measurement capability. You will lead frameworks, incrementality testing, and evaluation across markets, translating complex insights into actionable recommendations to improve media performance.

The role collaborates with media, analytics and marketing stakeholders in a hybrid Denmark-based setting.

Qualifications

• Designed and implemented enterprise-wide media measurement strategies and frameworks.
• Led incrementality testing and experimental design programmes to evaluate campaign effectiveness.
• Experienced using Marketing Mix Modelling findings to improve media investment decisions.
• Influenced adoption of measurement recommendations in planning and activation decisions.
• Presented measurement findings and recommendations to senior leadership teams.

Responsibilities

• Develop a global paid media measurement framework adopted across key markets.
• Create an incrementality testing roadmap delivering actionable learnings.
• Build partnerships with measurement vendors, analytics providers and data partners.
• Deliver regular business-facing effectiveness insights to improve media performance.
• Strengthen integration of measurement practices into planning and decision-making.

Skills

Media measurement

Incrementality testing

MMM insights

Stakeholder alignment

Leadership

Tools

SQL

Python

R

Job description

The LEGO Group is seeking a Senior Manager, Paid Media Measurement to establish and evolve a global paid media measurement capability. You will lead frameworks, incrementality testing, and evaluation across markets, translating complex insights into actionable recommendations to improve media performance.

The role collaborates with media, analytics and marketing stakeholders in a hybrid Denmark-based setting.