Global Media Planning Lead

the LEGO Group; Region Hovedstaden; Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid Working

Colleague Discount

Bonus

Family Care Leave

Life and Disability Insurance

Job summary

The LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape the global paid media direction across LEGO Masterbrand and related campaigns. This upstream role creates Global Media Campaign Guidance and identifies scalable media opportunities to inform markets and agencies.

As a senior individual-contributor, you will influence stakeholders, build planning capabilities, and connect global media direction with local execution while driving adoption and learning across the

Qualifications

• Delivers global, regional, or multi-market media direction across channels.
• Upstreams in campaign/brand planning, bringing media into decisions before activation.
• Translates strategies into clear, actionable media guidance for markets/agencies.
• Influences senior stakeholders across marketing, creative, media and agencies.
• Builds new processes, capabilities, or ways of working in complex environments.
• Uses investment, activation and performance insights to strengthen media recommendations.
• Identifies scalable media, platforms, or partnerships and gains buy‑in.

Responsibilities

• Earlier and stronger media input into campaign development, briefs and playbooks.
• Global Media Campaign Guidance that markets and agencies can use as a foundation for local planning.
• Scalable media and partnership opportunities with clear routes to market adoption.
• Stronger connections between global media direction and local planning realities.
• Better visibility of campaign sufficiency, activation, adoption and learning.
• A trusted media partnership with Integrated Marketing across the Grown-Ups portfolio.

Skills

Global media planning

Stakeholder leadership

Upstream campaign planning

Media guidance translation

Influencing senior stakeholders

Building new processes

Insights-driven recommendations

Job description

The LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape the global paid media direction across LEGO Masterbrand and related campaigns. This upstream role creates Global Media Campaign Guidance and identifies scalable media opportunities to inform markets and agencies.

As a senior individual-contributor, you will influence stakeholders, build planning capabilities, and connect global media direction with local execution while driving adoption and learning across the