Global Paid Media Measurement Architect

The Great Yellow Brick Company; København; Hybrid; DKK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Job summary

The LEGO Group in Copenhagen is seeking a Senior Manager, Paid Media Measurement to lead the development of a global paid media measurement framework and incrementality testing programmes. You will connect media investments to business outcomes across markets, turning complex findings into actionable recommendations for better investment decisions.

You’ll collaborate with media, analytics and marketing stakeholders, shape measurement practices, and drive adoption of insights across the

Qualifications

• Designed and implemented enterprise-wide media measurement strategies and frameworks.
• Led incrementality testing and experimental design programmes to evaluate campaign effectiveness.
• Used Marketing Mix Modelling findings to improve media investment decisions.

Responsibilities

• Build a clear global paid media measurement framework adopted across key markets.
• Develop an incrementality testing roadmap and programme with actionable learnings.
• Forge strong partnerships with measurement vendors, analytics providers and data partners.
• Provide regular business-facing effectiveness insights to improve media performance.

Skills

Media measurement strategy

Incrementality testing

Marketing Mix Modelling (MMM)

Stakeholder communication

Measurement framework design

Tools

SQL

Python

R

Job description

The LEGO Group in Copenhagen is seeking a Senior Manager, Paid Media Measurement to lead the development of a global paid media measurement framework and incrementality testing programmes. You will connect media investments to business outcomes across markets, turning complex findings into actionable recommendations for better investment decisions.

You’ll collaborate with media, analytics and marketing stakeholders, shape measurement practices, and drive adoption of insights across the