Global Brand Marketing Manager — Packaging & SEO

1001 LEGO System A/S; Billund; Hybrid; DKK 420,000 - 520,000; Full time

Benefits offered by this job

Family Care Leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking an experienced marketeer with strong marketing coordination and stakeholder management skills to help develop and manage global product and marketing portfolios. You will collaborate with global franchise leads and our internal creative agency to deliver engaging packaging and inbox communications, while driving SEO and franchise business cases.

You will join a Cross-Franchise Marketing team at our Billund office, working with diverse stakeholders and external partners.

Qualifications

• Proven experience from a similar position.
• Experience with marketing asset development, packaging and/or product is advantageous.
• Proficient in English (written, verbal, presentation).
• Experience with Excel.

Responsibilities

• Brief and develop packaging and inbox communications to bring LEGO products to life in collaboration with global franchise leads and the LEGO creative agency.
• Empower SEO through product understanding and work with E-com specialists to deliver SEO-optimized product text.
• Support franchise business case building and maintenance with the global marketing lead and business case specialists.
• Collaborate with Intellectual Property partners to ensure smooth asset development processes for marketing and communication.
• Participate in process optimization and team building within Cross-Franchise Marketing.

Skills

Marketing coordination

Stakeholder management

SEO understanding

Excel

English proficiency

Tools

Excel

Job description

LEGO Group is seeking an experienced marketeer with strong marketing coordination and stakeholder management skills to help develop and manage global product and marketing portfolios. You will collaborate with global franchise leads and our internal creative agency to deliver engaging packaging and inbox communications, while driving SEO and franchise business cases.

You will join a Cross-Franchise Marketing team at our Billund office, working with diverse stakeholders and external partners.