Global Branded Partnerships Director

LEGO Koncernen; Billund; Hybrid; DKK 1,600,000 - 2,400,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Hybrid work policy

Job summary

The LEGO Group in Copenhagen seeks Head of Branded Product Partnerships to shape the global strategy for non-brick collaborations and drive growth through brand partnerships. You will lead complex negotiations, manage cross-functional teams and external partners, and translate strategic roadmaps into tangible products that expand the LEGO ecosystem worldwide.

This role offers a hybrid work model with collaboration across markets, channels and audiences, and a strong focus on long-term brand

Qualifications

• Delivered brand partnership strategies that created measurable brand and business impact globally.
• Built and managed partnerships from concept through launch.
• Worked with multiple internal and external stakeholders in an international context.
• Negotiated complex agreements that created value for partner and LEGO Group.
• Directed multiple projects while maintaining quality and momentum.
• Applied performance analysis to identify growth opportunities.

Responsibilities

• Develop a clear global strategy and roadmap for branded product partnerships.
• Grow a portfolio of collaborations that strengthen consumer engagement and brand relevance.
• Foster trusted relationships with external partners to support long-term growth.
• Align internal and external stakeholders to deliver successful initiatives.
• Identify opportunities to expand reach of branded products and experiences.
• Provide commercial insights to evolve the partnership portfolio.

Skills

Brand partnership strategy

Partnership management

Stakeholder management

Negotiation

Project management

Performance analysis

Education

Master's degree in business or equivalent

Job description

The LEGO Group in Copenhagen seeks Head of Branded Product Partnerships to shape the global strategy for non-brick collaborations and drive growth through brand partnerships. You will lead complex negotiations, manage cross-functional teams and external partners, and translate strategic roadmaps into tangible products that expand the LEGO ecosystem worldwide.

This role offers a hybrid work model with collaboration across markets, channels and audiences, and a strong focus on long-term brand