Associate Marketing Manager, 12-month temporary role

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Billund is seeking an Associate Marketing Manager to deliver world‑class marketing assets for multiple LEGO franchises. You will work closely with global franchise leads and the LEGO creative agency to bring products to life and optimize communication assets.

You will collaborate with E‑commerce and marketing teams to strengthen packaging, digital copy and product text, while building strong business cases and engaging with cross‑franchise stakeholders.

Qualifications

• Proven experience from a similar position.
• Experience with marketing asset development, packaging and/or product is advantageous.
• Proficient in Excel for data handling and reporting.
• Strong English written, verbal and presentation skills.

Responsibilities

• Brief and develop packaging and inbox communication to bring LEGO products to life on shelf in collaboration with global franchise leads and LEGO's internal creative agency.
• Enable SEO through product understanding and collaboration with E‑com specialists to deliver SEO-optimized product text.
• Contribute to franchise business case building and routine updates with marketing leads and business case specialists.
• Collaborate with IP partners to ensure smooth development of marketing and communication assets.
• Participate in process optimization and team building within Cross‑Franchise Marketing.

Skills

Marketing coordination

Stakeholder management

Excel

English proficiency

Job description

Job Description

Are you an experienced marketeer with awesome marketing coordination and stakeholder management skills?

Then join our globally world‑class brand to help develop and manage global product and marketing portfolios and deliver innovative play experiences that expand the imaginations of millions of children!

Please note that no relocation assistance is offered for this position.

Core Responsibilities

In this role as Associate Marketing Manager, you will be responsible for delivering world‑class marketing assets for two or more LEGO franchises. More specifically, you will

• Brief and develop great packaging and engaging inbox communication that brings the LEGO® products to life on shelf in close collaboration with our global franchise leads and the internal LEGO creative agency
• Empower SEO through product understanding – work closely with our E-com specialists to anchor franchise and product knowledge so they can deliver SEO optimized product text to our markets and customers
• Franchise business case building and maintenance – in collaboration with global marketing lead and business case specialists, play a part in ensuring strong business case buildup and routine updates
• Work with key Intellectual Property partners to ensure we have a smooth and optimized process in the ongoing dialogue on marketing and communication asset development
• Actively participate in process optimization and team building within Cross-Franchise Marketing

Play your part in our team succeeding

You will join Cross-Franchise Marketing team based from our office in Billund. We are a team of dedicated marketing and business specialists who work across various product lines. We ensure a streamlined approach and outstanding partnering with internal and external partners so that we deliver world class output in key marketing fields within business cases, packaging and inbox material, and e‑com product text. As our new colleague you will collaborate closely with a broad network of stakeholders, from our franchise marketing leads to our global advertising agency.

Do you have what it takes?

To thrive in this position, you like working in an encouraging and collaborative culture, where one minute you’re writing a packaging brief for product A and the next you’re consulting with an e‑com specialist on product B. Said in other words, you enjoy a dynamic work environment where your ability to multitask, use your time management skills, manage multiple stakeholders and play a role in building a strong team spirit are key! Moreover, we imagine that you have

• Proven experience from a similar position
• Worked with marketing asset development, packaging and/or product would be an advantage
• Experienced at working with Excel
• Have the drive, analytical skills and personal impact to ensure that you always deliver both when working in teams and independently
• Proficiency in English written, verbal and presentation

What’s in it for you?

Here is what you can expect

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace

When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.