Innovation Marketing Manager — Play & Proposition Design

Lego Group; Billund; Hybrid; DKK 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work policy

Colleague discount

Bonus scheme

Life and disability insurance

Wellbeing resources

Job summary

LEGO Group in Billund is seeking an Innovation Marketing Manager to help shape future play experiences within a global innovation environment. The role focuses on shaping go-to-market strategies, running workshops, and translating insights into viable propositions that strengthen franchises.

You will collaborate across Denmark, the UK and Singapore, contributing to portfolio priorities and business goals in a hybrid setup with a blend of office and flexible work arrangements.

Qualifications

• Experience in marketing, brand strategy and strategic thinking within complex business environments.
• Comfortable turning insights into actionable recommendations using PowerPoint and Excel.
• Experience contributing to innovation projects for global brands, consultancy teams or similar settings.

Responsibilities

• Engage our current franchises to build innovation programs that enable their growth.
• Shape proposition development and strategic go-to-market recommendations for innovation projects across multiple play opportunities.
• Run workshops that uncover audience insights, opportunities and proposition directions.
• Partner with play specialists and project teams to design and execute experiments.
• Deliver end-to-end innovation engagements, translating business challenges into clear recommendations.
• Craft compelling stories that support decisions and align business objectives with audience needs.

Skills

Marketing experience

Brand strategy

Strategic thinking

PowerPoint

Tools

Power BI

Miro

Excel

Job description

LEGO Group in Billund is seeking an Innovation Marketing Manager to help shape future play experiences within a global innovation environment. The role focuses on shaping go-to-market strategies, running workshops, and translating insights into viable propositions that strengthen franchises.

You will collaborate across Denmark, the UK and Singapore, contributing to portfolio priorities and business goals in a hybrid setup with a blend of office and flexible work arrangements.