Strategic Brand Performance & Prioritisation Manager

The Great Yellow Brick Company; København; Hybrid; DKK 1,000,000 - 1,300,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Job summary

The LEGO Group is looking for an analytical and organized Marketing professional to join Global Brand Development in Copenhagen or Billund. This Manager role focuses on turning data into insights, driving prioritisation across the marketing value chain, and ensuring governance rhythms run smoothly.

You will partner with GMIP and Finance, supporting end-to-end Brand Performance Reporting and influencing senior leadership decisions in a dynamic, hybrid work model (3 days in office, 2 days remote).

Qualifications

• Strong analytical capabilities with the ability to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, portfolio prioritisation, or a related discipline.
• Strong skills in brand performance measurement, analytics, and prioritisation.
• Strong communication and storytelling skills, including preparing compelling content for senior leadership audiences.

Responsibilities

• Support our Brand Performance Reporting in partnership with GMIP, ensuring a regularly refreshed and comprehensive view of brand health development.
• Coordinate GBD's monthly Brand Performance Roundtable and translate data into insights for senior leadership.
• Lead brand performance and prioritisation initiatives across the marketing value chain with data-informed recommendations.
• Collaborate with Finance to monitor budget utilisation and allocation across projects and activities.
• Align marketing activities with business objectives and ensure performance insights are translated into action.

Skills

Analytical capabilities

Brand strategy

Marketing performance

Portfolio prioritisation

Brand performance measurement

Communication & storytelling

Job description

The LEGO Group is looking for an analytical and organized Marketing professional to join Global Brand Development in Copenhagen or Billund. This Manager role focuses on turning data into insights, driving prioritisation across the marketing value chain, and ensuring governance rhythms run smoothly.

You will partner with GMIP and Finance, supporting end-to-end Brand Performance Reporting and influencing senior leadership decisions in a dynamic, hybrid work model (3 days in office, 2 days remote).