Global Creative Strategy Leader

LEGO Koncernen; Billund; On-site; DKK 1,200,000 - 1,600,000; Full time

Job summary

LEGO Group in Billund and Copenhagen seeks a senior strategic leader to be the Global Head of Strategy and Planning for Our LEGO Agency (OLA). This role shapes breakthrough thinking for global campaigns, content, and experiences, aligning brand and creative strategy across the organization.

You will lead a global team, partner with product and marketing leaders, and help transform our marketing model while maintaining a culture of creativity and consumer obsession.

Qualifications

• Relevant agency or brand experience at the global level and holding a Chief Strategy Officer level or similar position.
• Global brand experience with capable leadership of cross-functional teams.
• Proven track record in creative strategy and effectiveness.

Responsibilities

• Thought leadership and marketing / creative effectiveness expert – industry profile and thought leader.
• Lead and deliver breakthrough creative and channel strategies to elevate campaigns.
• Drive strategic integration across campaigns and across OLA organizations.
• Lead a global team of diverse creative strategy planners across brand and communications planning.
• Strategic Partner to product and marketing leaders inside the LEGO Group.
• Play a role in Marketing Transformation and The LEGO Marketing Model.
• Attract and retain the best strategic planning creative talent.
• Exceptional senior stakeholder and communication skills – simplify the complex.
• Partner the OLA SVP and VP Creative on delivering the overall standard of work.

Skills

Global brand experience

Thought leader

Strategic planning

Leadership

Stakeholder management

Creative strategy

Team mentoring

Tools

OESP

Job description

LEGO Group in Billund and Copenhagen seeks a senior strategic leader to be the Global Head of Strategy and Planning for Our LEGO Agency (OLA). This role shapes breakthrough thinking for global campaigns, content, and experiences, aligning brand and creative strategy across the organization.

You will lead a global team, partner with product and marketing leaders, and help transform our marketing model while maintaining a culture of creativity and consumer obsession.