Global Franchise Marketing Coordinator

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Billund is seeking an Associate Marketing Manager to deliver world‑class marketing assets for multiple LEGO franchises. You will work closely with global franchise leads and the LEGO creative agency to bring products to life and optimize communication assets.

You will collaborate with E‑commerce and marketing teams to strengthen packaging, digital copy and product text, while building strong business cases and engaging with cross‑franchise stakeholders.

Qualifications

• Proven experience from a similar position.
• Experience with marketing asset development, packaging and/or product is advantageous.
• Proficient in Excel for data handling and reporting.
• Strong English written, verbal and presentation skills.

Responsibilities

• Brief and develop packaging and inbox communication to bring LEGO products to life on shelf in collaboration with global franchise leads and LEGO's internal creative agency.
• Enable SEO through product understanding and collaboration with E‑com specialists to deliver SEO-optimized product text.
• Contribute to franchise business case building and routine updates with marketing leads and business case specialists.
• Collaborate with IP partners to ensure smooth development of marketing and communication assets.
• Participate in process optimization and team building within Cross‑Franchise Marketing.

Skills

Marketing coordination

Stakeholder management

Excel

English proficiency

Job description

The LEGO Group in Billund is seeking an Associate Marketing Manager to deliver world‑class marketing assets for multiple LEGO franchises. You will work closely with global franchise leads and the LEGO creative agency to bring products to life and optimize communication assets.

You will collaborate with E‑commerce and marketing teams to strengthen packaging, digital copy and product text, while building strong business cases and engaging with cross‑franchise stakeholders.