Associate Creative Director — YouTube & Social

LEGO Gruppe; Denmark; On-site; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group seeks an Associate Creative Director – YouTube to lead social-first, culture-driving content creation. You will set the creative vision for YouTube, guiding a team of creatives and partnering with strategy, community and production to craft world‑class content that resonates across the LEGO brand.

You will balance leadership with hands-on execution, developing episodic content and pioneering new entertainment formats while staying aligned with brand DNA and audience behavior.

Qualifications

• Relevant experience creating social-first content, especially for YouTube.
• Strong understanding of YouTube platform and storytelling.
• Background in creative content development, copywriting, art direction, and production.
• Creative vision beyond trends, plus ability to present ideas clearly.

Responsibilities

• Lead and hands-on execution to ensure bold, engaging YouTube content.
• Drive always-on social content and breakthrough concepts for the LEGO brand.
• Develop episodic and repeatable entertainment franchises on YouTube.
• Set creative vision for YouTube, ideate and craft social-first content.
• Collaborate with strategists, community specialists, creatives, and production.
• Identify cultural shifts and internet phenomena to inform work.
• Oversee YouTube briefs and contribute to high-impact executions.
• Guide cross-functional social team to develop breakthrough content.
• Work with strategy and community teams to ensure effectiveness and creativity.
• Present ideas to Digital and Consumer Engagement partners.
• Align with Creative Director to shape brand and agency vision on YouTube.
• Identify and solve operational and creative challenges; maintain agile workflow.
• Maintain a network of freelancers and external inspirations.

Skills

Social-first content

YouTube expertise

Copywriting

Art direction

Creative vision

Communication skills

Project management

Leadership

Team collaboration

Growth mindset

Tools

Digital production

Job description

LEGO Group seeks an Associate Creative Director – YouTube to lead social-first, culture-driving content creation. You will set the creative vision for YouTube, guiding a team of creatives and partnering with strategy, community and production to craft world‑class content that resonates across the LEGO brand.

You will balance leadership with hands-on execution, developing episodic content and pioneering new entertainment formats while staying aligned with brand DNA and audience behavior.