Associate Creative Director, YouTube - Bold Social Content

1001 LEGO System A/S; København; On-site; DKK 900,000 - 1,300,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus program

Hybrid workplace policy

Job summary

LEGO System A/S is seeking an Associate Creative Director – YouTube to lead and deliver bold, social-first content that resonates on the platform. You will shape the creative vision, mentor a team of creatives, and collaborate with strategy, community, and production to stay ahead of cultural trends.

You will balance leadership with hands-on execution, crafting world-leading YouTube content while driving episodic entertainment franchises that push the LEGO brand forward.

Responsibilities

• Fulfil a hybrid role, balancing both leadership and hands-on execution, ensuring our content on YouTube is consistently bold, engaging and culturally relevant.
• Drive the development of always-on social content while leading bold, breakthrough creative concepts that push the brand forward.
• Be a pioneer in pushing episodic and repeatable entertainment franchises for the LEGO Group on YouTube.
• Play a key part in the creative process, setting the creative vision for YouTube, ideating and crafting world-leading, fresh, social-first and famous creative content.
• Partner with strategists, community specialists, creatives and production to bring best-in-class creative for the platform.
• Identify shifts in culture, platform behaviour and internet phenomena that can inform the work before they go mainstream.
• Oversee and contribute hands-on to YouTube briefs, balancing leadership with direct involvement in developing high-impact executions.
• Collaborate with and guide creative teams across the social team to develop breakthrough creative content.
• Work closely with strategy and community teams to make sure content is effective as well as creative.
• Clearly present ideas to Digital and Consumer Engagement partners.
• Collaborate with the Creative Director to help set the brand and agency's creative vision on YouTube.
• Proactively identify challenges and lead solutions, both operationally and creatively, ensuring the team remains agile and supported in a dynamic workflow.
• Maintain a strong professional network of freelancers and contacts for external inspiration.

Job description

LEGO System A/S is seeking an Associate Creative Director – YouTube to lead and deliver bold, social-first content that resonates on the platform. You will shape the creative vision, mentor a team of creatives, and collaborate with strategy, community, and production to stay ahead of cultural trends.

You will balance leadership with hands-on execution, crafting world-leading YouTube content while driving episodic entertainment franchises that push the LEGO brand forward.