Associate Creative Director - YouTube, Our LEGO Agency

LEGO Gruppe; Denmark; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group seeks an Associate Creative Director – YouTube to lead social-first, culture-driving content creation. You will set the creative vision for YouTube, guiding a team of creatives and partnering with strategy, community and production to craft world‑class content that resonates across the LEGO brand.

You will balance leadership with hands-on execution, developing episodic content and pioneering new entertainment formats while staying aligned with brand DNA and audience behavior.

Qualifications

• Relevant experience creating social-first content, especially for YouTube.
• Strong understanding of YouTube platform and storytelling.
• Background in creative content development, copywriting, art direction, and production.
• Creative vision beyond trends, plus ability to present ideas clearly.

Responsibilities

• Lead and hands-on execution to ensure bold, engaging YouTube content.
• Drive always-on social content and breakthrough concepts for the LEGO brand.
• Develop episodic and repeatable entertainment franchises on YouTube.
• Set creative vision for YouTube, ideate and craft social-first content.
• Collaborate with strategists, community specialists, creatives, and production.
• Identify cultural shifts and internet phenomena to inform work.
• Oversee YouTube briefs and contribute to high-impact executions.
• Guide cross-functional social team to develop breakthrough content.
• Work with strategy and community teams to ensure effectiveness and creativity.
• Present ideas to Digital and Consumer Engagement partners.
• Align with Creative Director to shape brand and agency vision on YouTube.
• Identify and solve operational and creative challenges; maintain agile workflow.
• Maintain a network of freelancers and external inspirations.

Skills

Social-first content

YouTube expertise

Copywriting

Art direction

Creative vision

Communication skills

Project management

Leadership

Team collaboration

Growth mindset

Tools

Digital production

Job description

Job Description

Are you ready to be one of our key creative drivers in the development of LEGO social content and campaigns?

This is your chance to bring the essence of the LEGO brand to life on our YouTube channel, ensuring that the LEGO DNA is present in everything we create. As our Associate Creative Director – YouTube, you’ll set the gold standard for social-first ideas that cut through, lead and inspire a team of creatives, and shape work that drives culture and fuels conversation.

Please include a link to your portfolio in your CV. We’re particularly interested in relevant experience creating social-first content, especially creative developed specifically for YouTube.

Core Responsibilities

• Fulfil a hybrid role, balancing both leadership and hands‑on execution, ensuring our content on YouTube is consistently bold, engaging and culturally relevant.

• Drive the development of always‑on social content while leading bold, breakthrough creative concepts that push the brand forward.

• Be a pioneer in pushing episodic and repeatable entertainment franchises for the LEGO Group on YouTube.

• Play a key part in the creative process, setting the creative vision for YouTube, ideating and crafting world‑leading, fresh, social‑first and famous creative content.

• Partner with strategists, community specialists, creatives and production to bring best‑in‑class creative for the platform.

• Identify shifts in culture, platform behaviour and internet phenomena that can inform the work before they go mainstream.

• Oversee and contribute hands‑on to YouTube briefs, balancing leadership with direct involvement in developing high‑impact executions.

• Collaborate with and guide creative teams across the social team to develop breakthrough creative content.

• Work closely with strategy and community teams to make sure content is effective as well as creative.

• Clearly present ideas to Digital and Consumer Engagement partners.

• Collaborate with the Creative Director to help set the brand and agency's creative vision on YouTube.

• Proactively identify challenges and lead solutions, both operationally and creatively, ensuring the team remains agile and supported in a dynamic workflow.

• Maintain a strong professional network of freelancers and contacts for external inspiration.

Play your part in our team succeeding

Our Social Creative team, comprised of problem‑solvers and makers across many social media channels, needs a strong Creative who’s passionate about social‑first, breakthrough content ideas that travel across the channel. There's a shared desire for more bravery and bolder creative campaigns, so it's a very exciting time!

Our LEGO Agency (OLA) is an organisation that focuses on delivering best‑in‑class campaigns, insight‑driven and fit‑for‑purpose solutions across the LEGO Group. The global development is driven out of the LEGO Group's headquarters in Billund, Denmark. Location-wise, OLA also has offices in Copenhagen, Boston, London, Singapore and Shanghai.

Do you have what it takes?

• Relevant experience with social‑first creative content, with strong experience developing creative specifically for YouTube. Your portfolio demonstrates the ability to develop bold, culturally relevant creative work across YouTube, social platforms and digital channels.

• Strong understanding of YouTube as a platform, including long‑form content, Shorts, audience behaviour and platform‑native storytelling.

• Background in the development of creative content, copywriting, art direction, digital execution and production, with a high level of technical craftsmanship.

• Creative vision – not just following trends but making them.

• Good communication and presentation skills.

• Able to work in a fast‑paced environment, managing multiple projects at a time.

• Ability to collaborate effectively with multiple colleagues and also to lead and nurture juniors.

• Self‑motivated, driven, and a great teammate.

• Ability to prioritise, curiosity to learn and a growth mindset.

• A passion for creative culture, curiosity about emerging media, and the energy to drive innovation through your team.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.