Global Creator Partnerships Lead

The Great Yellow Brick Company; København; Hybrid; DKK 420,000 - 660,000; Full time

Benefits offered by this job

Family Care Leave

Life & disability insurance

Colleague Discount

Bonus scheme

Job summary

The LEGO Group is seeking a strategic influencer marketer to define creator roles across audiences and plan multi-market campaigns. You’ll collaborate with Our LEGO Agency teams to deliver global partnerships, build creator networks, and champion best practices for measurable impact across social channels.

In this role, you will work within a hybrid setup across our global offices, shaping how creators contribute to integrated campaigns and always-on social activity.

Qualifications

• Proven experience in influencer marketing or social media marketing.
• Experience planning and executing campaigns across multiple markets.
• Knowledge of talent and influencer contract essentials, plus ad disclosure standards in multiple markets.

Responsibilities

• Define creator strategies for global campaigns and local market execution.
• Collaborate across teams to plan and deliver creator campaigns.
• Build and maintain creator network and identify emerging talent.
• Advise stakeholders on effective use of influencer channels.
• Drive measurable, creative effectiveness and continual improvement of campaigns.
• Brief and manage external partners delivering global influencer projects.

Skills

Influencer marketing

Social media strategy

Campaign planning

Stakeholder management

Tools

Influencer management software

Job description

The LEGO Group is seeking a strategic influencer marketer to define creator roles across audiences and plan multi-market campaigns. You’ll collaborate with Our LEGO Agency teams to deliver global partnerships, build creator networks, and champion best practices for measurable impact across social channels.

In this role, you will work within a hybrid setup across our global offices, shaping how creators contribute to integrated campaigns and always-on social activity.