Global Influencer Strategy Lead

Lego Group; København; On-site; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Hybrid Working

Job summary

The LEGO Group is seeking a strategically minded influencer marketer to connect creators and brands across global campaigns. You’ll help define influencer marketing across audiences and plan campaigns across markets, balancing creativity with brand standards.

You will work within Our LEGO Agency’s Social Creative and Influencer team, engaging with creators, agencies and internal stakeholders to drive measurable impact and growth while ensuring alignment with brand guidelines and audience

Qualifications

• Proven experience in influencer marketing or social media marketing.
• Experience planning and executing campaigns across multiple markets.
• Knowledge of talent and influencer contract essentials, and advertising disclosure standards.

Responsibilities

• Define creator strategies for global campaigns and local market execution.
• Collaborate across OLA and LEGO Group to plan and deliver creator campaigns.
• Build and maintain our creator network across audiences and passion points.
• Champion influencer marketing best practices and advise stakeholders on effective use of the channel.
• Drive creative effectiveness in influencer marketing with measurable impact.
• Brief and manage external partners delivering global influencer projects.

Skills

Influencer marketing

Social media marketing

Campaign planning

Stakeholder management

Tools

Influencer management tools

Job description

The LEGO Group is seeking a strategically minded influencer marketer to connect creators and brands across global campaigns. You’ll help define influencer marketing across audiences and plan campaigns across markets, balancing creativity with brand standards.

You will work within Our LEGO Agency’s Social Creative and Influencer team, engaging with creators, agencies and internal stakeholders to drive measurable impact and growth while ensuring alignment with brand guidelines and audience