Content Strategist Student Worker

1001 LEGO System A/S; Billund; On-site; DKK 180,000 - 240,000; Part time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources and programs

Colleague discount

Bonus scheme

Hybrid work model

Job summary

LEGO Group is seeking a Content Strategist Student Worker to help shape digital storytelling across LEGO's platforms. You will manage editorial calendars, support LEGO.com and LEGO Ideas updates, and track trends to inform future content.

Collaborate with editorial, marketing, and digital teams to ensure on-brand content that engages fans worldwide. This role offers hybrid work options and opportunities to learn about data-driven storytelling.

Qualifications

• Currently studying in Marketing, Communications, Digital Media, Journalism, Business, or a related field.
• Interest in content strategy, content management, data & analytics, digital marketing, or brand storytelling.
• Experience with data analysis, trend reporting, or content management systems is a plus.

Responsibilities

• Keep Teams in the Loop by managing editorial calendars and internal content toolboxes.
• Support LEGO.com and LEGO Ideas with content updates and optimization.
• Track content performance data and share insights to shape future strategy.
• Collaborate with editorial, marketing, and digital teams to ensure on-brand content.
• Help plan and shape content to connect with audiences and support business goals.

Skills

Content strategy

Content management

Data analytics

Digital marketing

Brand storytelling

Education

Marketing or related field

Tools

CMS (Content Management System)

Job description

Job Description Help shape digital storytelling as a Content Strategist Student Worker, managing content updates, tracking trends, and collaborating across teams to create engaging experiences for fans worldwide!

Core Responsibilities

• Keep Teams in the Loop – Help manage editorial calendars and internal content toolboxes, making sure teams are always up to date on upcoming content, key updates, and releases across our digital platforms.
• Support LEGO.com and LEGO Ideas – Assist with content updates, management, and optimisation for LEGO.com and the LEGO Ideas platform, ensuring a smooth and engaging experience for all users.
• Spot Trends and Share Insights – Track and analyse content performance data, identifying key trends and sharing insights that help shape future content strategies.
• Help Plan and Shape Content – Contribute to content planning and strategy, ensuring our digital experiences connect with audiences in meaningful ways and support wider business goals.
• Work Across Teams – Collaborate with editorial, marketing, and digital teams to make sure all content is on-brand, engaging, and adds real value for LEGO fans worldwide.

The Editorial and Content team is responsible for crafting, running, and marketing experiences that inspire LEGO fans of all ages across every touchpoint. This role focuses on Parents and Adult builders, creating engaging digital experiences that rekindle creativity, support mindful building, and help families learn through play. LEGO isn’t just for kids – it’s a lifelong source of joy, connection, and discovery. These experiences are a vital part of the broader Digital Ecosystem, which seamlessly connects all digital LEGO interactions to deepen engagement and enhance lifetime value. With a strong and evolving portfolio, we aim to be at the forefront of digital experiences for adults, ensuring LEGO continues to spark imagination and creativity across generations.

Do you have what it takes?

• Study in Marketing, Communications, Digital Media, Journalism, Business, or a related field.
• Interest in content strategy, content management, data & analytics, digital marketing, or brand storytelling.
• Experience with data analysis, trend reporting, or content management systems is a plus.

Applications are reviewed on an ongoing basis.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

We are never still. We will always be creating, inventing, and having fun.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.