Area Sales Manager in BOLIA

FashionUnited; Aarhus; On-site; DKK 550,000 - 750,000; Full time

Job summary

BOLIA is hiring an Area Sales Manager to drive our international B2B and Wholesale business from our Aarhus HQ. You will work with Agents, Key Accounts, and partners across multiple markets to expand partnerships and opportunities.

The role focuses on relationship building, market development, and data-driven insights to fuel growth. Occasional travel is expected as part of partner visits and collection kicks-offs.

Qualifications

• Experience within B2B sales, Key Account Management, Wholesale, or developing partnerships across international sales, including working with agents.
• Experience from furniture, interior, design, or lifestyle industry will be considered a strong advantage.
• Fluent in English, both written and spoken.

Responsibilities

• Develop sales across existing and new international markets within B2B and Wholesale.
• Build and strengthen long-term relationships with Agents, Key Accounts, and other business partners.
• Identify new business opportunities and support the development of selected markets and partnerships.
• Ensure a strong representation and knowledge of the BOLIA brand, products, and values among our partners.
• Follow up on sales performance, activities, and market development while contributing ideas for initiatives and continuous improvements.
• Analyze sales figures, market trends, and customer needs to generate insights and support business development.
• Plan and participate in collection kick-offs, partner visits and relevant industry events.

Skills

B2B sales

Key Account Management

Wholesale

international sales

Job description

Would you like to play a key role in developing BOLIA's international B2B and Wholesale business and work closely with Agents, Key Accounts, and partners across multiple markets?

At BOLIA, we are looking for a relationship-driven and commercially minded Area Sales Manager who is motivated by working in an international environment and contributing to the continued development of our business across selected markets.

Based at our headquarters in Aarhus, Denmark, you will become part of our international Wholesale team and play a key role in developing both existing partnerships and new business opportunities across our markets.

This position is ideal for someone with experience in B2B sales, Key Account Management, wholesale, or a similar commercial role, including working closely with agents and sales partners. You are motivated by combining sales, market development, and relationship building in an international environment.

Your role

As Area Sales Manager, you will be responsible for a portfolio of international markets, working closely with Agents, Key Accounts, and other business partners to support the development of BOLIA's B2B and Wholesale business.

You will be responsible for strengthening existing partnerships, identifying new opportunities, and ensuring the continued positive development of BOLIA within your markets. The role combines sales, relationship management, market development, and analysis. You will report to the Head of International Wholesale & B2B and work closely with colleagues across sales, operations, retail, and marketing to support the continued development of your markets.

The position includes occasional travel in connection with partner visits, collection kick-offs and other relevant activities.

Key responsibilities

• Develop sales across existing and new international markets within B2B and Wholesale.
• Build and strengthen long-term relationships with Agents, Key Accounts, and other business partners.
• Identify new business opportunities and support the development of selected markets and partnerships.
• Ensure a strong representation and knowledge of the BOLIA brand, products, and values among our partners.
• Follow up on sales performance, activities, and market development while contributing ideas for initiatives and continuous improvements.
• Analyze sales figures, market trends, and customer needs to generate insights and support business development.
• Plan and participate in collection kick-offs, partner visits and relevant industry events.

Who are you?

We imagine that you:

• Have experience within B2B sales, Key Account Management, Wholesale, or developing partnerships across international sales, including working with agents.
• Experience from the furniture, interior, design, or lifestyle industry will be considered a strong advantage.
• Enjoy and are motivated by building relationships and creating results through collaboration with Agents, Key Accounts and other partners.
• Have a commercial mindset and a genuine interest in market development.
• Are motivated by creating commercial results, driving growth, and contributing to the achievement of sales targets and business goals.
• Work in a structured manner and are comfortable following up on activities, customers, and performance.
• Are analytical and appreciate using data and insights to support decisions and actions.
• Are fluent in English, both written and spoken.
• Communicate professionally and confidently across different cultures and markets.
• Thrive in an international environment with colleagues and partners across multiple countries.

What we offer

We offer a varied and independent role, where you will have the opportunity to influence partnerships, contribute to market development, and help shape the continued growth of our B2B and Wholesale business.

At BOLIA, you will become part of a design-driven company with strong values, high ambitions, and a passion for creating inspiring spaces. Based at our headquarters in Aarhus, you will join passionate colleagues in a culture built on trust, collaboration, and our "Always in Beta" mindset, where continuous development, flexibility, and new ways of working are part of everyday life.

We believe in giving you the freedom to be yourself, collaborate across departments, and enjoy a workplace with great colleagues, social activities, freshly brewed La Cabra coffee, and lunch served every day.

Want to join our journey?

We hope we've answered all your questions, but if you still have any questions, you are welcome to contact Head of International Wholesale & B2B, Line Carnera Engel, on [phone].