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Marketing jobs in Afrique du Sud

Organic Growth Lead at Music-Edtech platform

Skoove

Berlin
Hybride
EUR 60 000 - 80 000
Il y a 30+ jours
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EUR 45 000 - 60 000
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Organic Growth Lead at Music-Edtech platform
Skoove
Berlin
Hybride
EUR 60 000 - 80 000
Plein temps
Il y a 30+ jours

Résumé du poste

A leading music-tech company in Berlin is seeking an experienced Organic Growth Lead to drive high-impact initiatives. You will develop and execute SEO strategies, analyze performance, and lead a team. The ideal candidate has at least 5 years of B2C marketing experience, excels in analytics, and is fluent in English. This role offers flexibility, a creative work environment, and generous perks like a learning budget and 28 vacation days.

Prestations

Learning budget up to €2,500 per year
Flexible remote work of up to 60%
28 paid vacation days
Support for relocation to Berlin

Qualifications

  • 5+ years of experience in B2C marketing with a focus on SEO.
  • Proven track record of driving traffic through organic channels.
  • Strong analytical skills to interpret data and provide insights.

Responsabilités

  • Lead organic growth initiatives and improve conversion rates.
  • Develop and execute data-driven SEO strategies.
  • Analyze website performance using analytics tools.

Connaissances

B2C marketing experience
SEO expertise
Strong analytical skills
Project management
Leadership ability
Fluent in English
Description du poste
Your mission

We are seeking an experienced and results-driven Organic Growth Lead to spearhead high-impact organic growth initiatives. With a minimum of 5 years of hands-on experience in driving traffic and improving conversion rates, you will take full ownership of key projects from conception to execution, including overseeing technical SEO efforts. In this role, you will also mentor and lead a small team of freelancers, fostering a culture of data-driven decision-making and analytical thinking. You will be expected to have a strong technical understanding to optimize website performance and troubleshoot challenges as well as having your finger on the pulse with the latest developments within AI marketing. Reporting to the CMO, you will ensure alignment with strategic business goals and play an important role in helping Skoove meet their growth targets.

Your job
  • SEO Strategy & Execution:

    • Lead the relaunch, migration, and ongoing optimization of the brand website and WordPress blog.

    • Develop and execute data-driven SEO strategies to improve search engine rankings and drive organic traffic.

    • Coordinate and support SEO freelancers and Wordpress developer in executing key initiatives.

    • Optimize on-page and technical SEO elements, including meta tags, site structure, and schema markup etc.

    • Collaborate with content creators to develop high-quality, SEO-optimized content.

  • AI visibility

    • Plan and lead strategic initiatives that help Skove rank for our most important search terms on LLMs

    • Be the thought leader in the company around LLM optimisation and best practices..

  • Analytics & Reporting:

    • Analyze website performance using tools such as Google Analytics, Search Console, Ahrefs and Mixpanel.

    • Assist the CMO with ad-hoc analytical requests, providing insights that help identify opportunities for driving growth and optimizing performance.

    • Present performance reports and recommendations to stakeholders.

  • Affiliate Marketing:

    • Collaborate with the affiliate marketing team, offering a fresh, analytical perspective and entrepreneurial approach to identify growth opportunities and enhance performance.

  • Campaign Ownership:

    • Lead organic growth projects and campaigns from concept to execution.

    • Identify and resolve challenges proactively, providing innovative, solution-focused approaches.

Your profile
  • 5+ years of experience in B2C marketing, with a strong focus on SEO and organic growth strategies.

  • Proven track record of driving significant traffic and engagement through organic channels.

  • Strong analytical skills with the ability to interpret complex data and provide actionable insights.

  • Ability to lead and inspire cross-functional teams, including marketing freelancers, web developers, and designers.

  • Excellent project management skills with experience handling multiple priorities and deadlines.

  • Experience in content marketing, link-building strategies, and user experience optimization.

  • You are fluent in English (speaking and writing).

  • Experience in e-learning, music, or games is a plus.

What's in it for you?
  • The ability to work in a cutting-edge field, with some of the best people in music-tech.

  • Lean hierarchies and short decision-making processes meaning you can take ownership of projects and see them through to completion

  • A diverse and super friendly international team.

  • A creative working space with a great terrace in the central and popular Friedrichshain area.

  • Learning budget - up to €2,500 per year.

  • A stable, profitable company with more than 3 million users.

  • Fresh fruits, good coffee, and enjoy the evenings with a chilled beer.

  • Support if you plan to move to Berlin and help with settling in.

  • Flexible remote work of up to 60% of your time.

  • Yearly team offsites.

  • 28 paid vacation days.

Eligibilty

At Skoove, we are proud of our diverse and international team. If you do not have EU nationality or a Blue Card, you can still apply!

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* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.

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