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Berlin, Germany

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2

30.04.2025

14.06.2025

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At Ladenzeile we are on a journey to empower our millions of monthly users to find their favorites in fashion, living, and lifestyle. To help people find products they love, we need partners on board, who sell their products via our platforms Ladenzeile and ShopAlike.

In your role as Senior B2B Marketing/Communication Manager – DE (m/f/d), you will have a direct impact on growing our revenue and making our platforms the place to be for our partner shops in 13 European countries. You define our B2B Marketing strategy and drive initiatives in close collaboration with our sales teams to acquire new and retain existing partners. You will be part of our Content & Social Marketing team and our first ambassador in regards to B2B communication. Our German platform ladenzeile.de will be your main focus.

YOUR CHALLENGES AND TASKS

• You create B2B communication plans based on our business goals and the needs of our sales teams to acquire, retain, and maximize opportunities with our approximately partners all over Europe
• You create content marketing initiatives to drive B2B demand or interest such as whitepapers, B2B related articles, thought leadership pieces, videos, social media posts, etc.
• You keep track of the initiatives and make sure they are aligned with the budget and the timelines
• You work closely with the CRM and Salesforce teams to coordinate emails and newsletters to partners
• You cooperate with Design, Content, Brand, and other departments to ensure, that our B2B communication is aligned with our brand visual guidelines and tone of voice
• You constantly interact with your external B2B stakeholders and engage them by creating events such as webinars
• You establish KPI´s to measure the success of our B2B initiatives and optimize them if necessary

YOU OFFER

• Relevant experience in B2B marketing, and even more importantly, a passion for B2B topics, especially in the e-commerce or retail industry
• An analytical mindset and the ability to make data-based decisions
• Excellent communication skills to engage with internal and external stakeholders (paid marketing, design, campaigns, sales, growth, and content)
• A proactive, solution-driven, and team-oriented personality
• Native level German language skills and very good English language skills

WHAT WE OFFER

• Do you value flexibility? We operate on a hybrid work model, that combines the advantages of an office with a great sociable atmosphere and the flexibility of remote work options
• Our brand new office located in the heart of Berlin is equipped with state-of-the-art ergonomic furniture, all the technical gadgets you need for a seamless workflow, and a breath-taking rooftop!
• Your new colleagues come from more than 46 different countries and are looking forward to welcoming you to the Visual Meta family
• Need some fuel to recharge your batteries? Free coffee, fresh fruits and vegetables, and cereals are available for all your snack breaks at the office
• Your daily lunch is important to us too! In fact, we even incentivize it via a tax-relief program
• Need a vacation? At Visual Meta you can get up to 18 extra vacation days per year thanks to our Vacation Plus program
• You want to grow? Never stop learning and growing in your career thanks to an extensive range of trainings, including Axel Springer educational opportunities
• Plenty of events – safely virtual for now – provide the opportunity to get together with your team and meet all the other amazing people at Visual Meta
• A great mind works better in a healthy body: choose among online yoga classes, exercise breaks, and table football!

Is this the job you are looking for?

Go ahead and submit your application in English, including your CV, salary expectations, and availability. Your designated Talent Acquisition Manager Daniela Zreláková is looking forward to your application!