Verticals Marketing Lead (d/f/m)
Kleinanzeigen
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Descrizione del lavoro
Kleinanzeigen seeks a senior B2B Marketing Lead to drive growth for Real Estate and Motors. You will lead cross-functional teams, shape strategy from Business Unit to marketing leadership, and implement data-driven growth initiatives across funnel stages.
Your role blends marketing, sales enablement, and industry events to accelerate ROI while navigating a matrix environment. The position emphasizes strategic thinking, hands-on execution, and a strong English communication skill set.
Competenze
- 8+ years experience in Marketing with measurable impact in B2B contexts.
- Data-driven decisions to drive growth for Real Estate and Motors verticals.
- In-depth CRO strategies for B2B audiences along the funnel (acquisition, retention).
- Ability to inspire stakeholders and lead cross-functional teams.
- Experience leveraging AI for business measurement and insights.
- Experience in a matrix environment with strong communication skills.
- Business proficiency in English for senior audiences.
Mansioni
- Proactively shape agenda at Business Unit and Marketing Leadership level and lead matrixed marketing teams.
- Leverage customer insights to shape strategy, positioning and marketing narratives.
- Build funnel acquisition across digital and on-platform self-serve channels for vertical/B2B customers.
- Own C2C lead generation for B2B verticals with a focus on ROI, Real Estate prioritized.
- Enable sales with differentiated product collateral and events aligned to goals.
- Prioritise opportunities to maximise impact with fast execution.
- Capitalize on new technologies to improve performance and efficiency.
Conoscenze
Descrizione del lavoro
With over 30m unique visitors to the platform every month, Kleinanzeigen is the market leader in people-to-people and local trade, covering consumer goods, real estate and motors trading, and plays a special role in the fabric of real German life. Whilst our starting point is incredibly strong, we are only getting started - and a major transformation across every axis is already underway.
With over 30m unique visitors to the platform every month, Kleinanzeigen is the market leader in people-to-people and local trade, covering consumer goods, real estate and motors trading, and plays a special role in the fabric of real German life. Whilst our starting point is incredibly strong, we are only getting started - and a major transformation across every axis is already underway. Significant growth will come through the development and expansion of our key verticals - Real Estate and Motors. The ambition level is high, and we are looking for a hungry, creative and action-oriented self-starter to help us to accelerate and succeed. The Job One of Germany’s most exciting roles in B2B marketing, the B2B (/B2C) Verticals Marketing Lead will have a huge impact on the future success of Kleinanzeigen and on changing trade for good in Germany. Building on the heritage of an exceptional C2C-focused position in the market, our B2B (/B2C) offerings will drive the majority of our financial growth over the next five years as we transform Kleinanzeigen and become a credible, differentiated and performance-oriented partner to (in particular, but not limited to) real estate professionals. This is a truly cross-functional leadership role, operating at both Business Unit (Real Estate, Motors) and Marketing Leadership levels, and your B2B expertise is critical to realising our significant growth ambitions. This role would suit someone who has significant experience in B2B marketing with a strong strategic and data-led mindset, proven experience in industry marketing, funnel acquisition and optimisation and lead generation, and is comfortable leading cross-functional, matrixed teams spanning the suite of marketing (including sales marketing). We are looking for a true unicorn that spans business, marketing and sales delivery: a hands-on marketing leader who operates at Business Unit and Marketing leadership level, takes ownership, proactively sets agendas and takes fast decisions, and sees strategies and plans through to results.
Who You Are
- 8+ years experience in Marketing with a proven track record of measurable impact in B2B contexts
- Mindset is key: ability to take ownership, challenge the status quo and make data-driven decisions to drive growth-focused outcomes, specifically for the Real Estate and Motors verticals
- In-depth understanding of growth marketing and CRO strategies for B2B audiences (real estate vertical a plus) along the funnel: acquisition, retention, on-platform, off-platform
- Ability to inspire stakeholders, teams and partners through strong communication skills, rich knowledge and insight and exceptional cross-functional leadership
- Aptitude for and experience of leveraging AI for measurement business impact
- Experience of working in a matrix environment essential
- Business proficiency in English with excellent written and verbal communication skills suitable for senior audiences with minimal guidance
- A self-starter with the ability to take ownership and be accountable for tangible outcomes
- A Kleinanzeigen user
- Understanding of growing professional offers in the context of a broader C2C-led business a real plus
What You’ll Do
- Proactively shaping the agenda at Business Unit and Marketing Leadership level, and leading matrixed marketing teams (brand, performance, customer engagement and sales marketing) to drive desired results
- Leverage customer insights to shape strategy, positioning and the translation into marketing narratives and initiatives
- Build out funnel acquisition across digital and on-platform self-serve sales channels for vertical/B2B customers
- Own C2C lead generation specifically for B2B vertical customers with a focus on ROI, with Real Estate as the priority use case
- Enable the sales team through differentiated product collateral, content marketing and support for industry/sales events for vertical audiences, aligned to strategic goals and positioning
- Prioritise our opportunities and efforts for the best possible outcome - with ‘time to impact’ as a driving force
- Capitalise on new technologies to drive performance and improve efficiency across teams
- Collaborate strongly with multiple cross-functional teams, applying a rigorous data-driven and ROI mindset to everything we do
At Kleinanzeigen, we care about our people — their wellbeing, growth, and life beyond work. Our benefits are designed to support you holistically, giving you flexibility and opportunities to thrive.
- Flexible working time (hybrid)
- 20 days “work from anywhere”
- Paid additional parental leave for both parents
- Extra paid days off for special occasions (e.g. your wedding or a move)
- Confidential support & coaching for you and your loved ones
- Annual company sports events
- Pension and life insurance
- Personal development budget
- Learning opportunities to grow your skills and career
- Corporate benefits and exclusive discounts
- An attractive referral program
- Transportation allowance
- Free shipping on Kleinanzeigen Direktkauf
Kleinanzeigen is an equal opportunity employer that values diversity and inclusion. We welcome people of all backgrounds, races, religions, colours, national origins, gender identities, sexual orientation, ages, marital status, or disability.
If this role sparks your interest but you’re not sure you meet every single requirement, we’d still love to hear from you anyway.
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