Growth Marketing Lead (f/m/d)

Zenjob; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

28 days paid vacation

Hybrid working model

Annual training budget

Urban Sports Club grant

Quarterly team events

Zusammenfassung

A flexible staffing platform in Berlin seeks a Marketing Leader to oversee and innovate growth strategies. The role involves leading a high-performing team dedicated to building marketing channels and optimizing user acquisition efforts. Ideal candidates have at least 6 years in growth marketing, strong analytical skills, and a knack for driving teams toward excellence. This position offers flexibility, competitive vacation days, and emphasis on personal growth.

Qualifikationen

• 6+ years of experience in growth marketing, performance marketing, or acquisition.
• Demonstrated experience in leading cross-functional teams.
• Proven track record in scaling acquisition channels.

Aufgaben

• Lead and develop a high-performing marketing team.
• Define and execute acquisition strategies for B2B and B2C.
• Optimize campaigns to improve user quality and engagement.

Kenntnisse

Growth marketing experience

Performance marketing

Digital marketing tools

Data analysis

Stakeholder management

Tools

Google Analytics

Meta Ads

Google Ads

LinkedIn Ads

Jobbeschreibung

Zenjob is an AI-powered flexible staffing platform that has efficiently connected companies and temporary workers since 2015. Companies use our platform to book ready‑to‑work staff in real time, while students use our app to find part‑time jobs that conveniently fit around their studies. Over 40,000 students and 1,000 partner companies from logistics, retail, and hospitality in all major German cities share our belief that good work is not a coincidence. It is the result of innovative technology and genuine commitment. Good work starts here.

The Role

This is a key leadership role responsible for overseeing both paid performance and organic marketing teams, aligning all acquisition initiatives under one strategic umbrella. Your goal is to scale our marketing efforts efficiently, increase user quality, and ensure cohesive brand messaging across all channels.

Key Responsibilities

• Lead, mentor, and develop a high‑performing team consisting of organic growth & performance marketing.
• Define and execute a comprehensive cross‑channel acquisition strategy tailored for B2B and B2C audiences.
• Identify, prioritize & lead scalable marketing channels (digital and offline) to drive lead generation and customer acquisition.
• Experiment with and introduce new acquisition channels beyond traditional performance marketing (e.g., partnerships, field activations, content‑led acquisition).
• Continuously optimise campaigns to improve quality, engagement, and LTV of acquired users.

Budget & Performance

• Own acquisition budget allocation and forecast planning.
• Analyse and report on key KPIs, including CAC, ROAS, conversion rates, and retention performance across B2B and B2C.

Quality & Efficiency

• Drive improvements in lead/student quality to reduce churn and boost engagement.
• Work closely with Product, Data, and Sales teams to ensure alignment and leverage cross‑functional insights.

What We’re Looking For

Experience & Skills

• 6+ years of experience in growth marketing, performance marketing, or acquisition roles—ideally in both B2B and B2C contexts. Demonstrated experience in leading cross‑functional teams.
• Proven track record in scaling acquisition channels across paid and organic domains.
• Strong grasp of digital marketing tools and platforms (e.g., Meta, Google Ads, LinkedIn, SEO tools).
• Comfortable working with large datasets to inform decisions; proficiency in tools like Google Analytics, Indicative, Matomo, or similar is a plus.
• Excellent communication and stakeholder management skills.

Mindset

• A generalist mindset: ready to lead both performance and content‑driven teams.
• A growth hacker's curiosity and a strategist’s discipline.
• Highly innovative, self‑driven, and open to challenging the status quo.

What we offer

• Innovative mission: Together we create something new. Work in a dynamic set‑up where you learn a lot and your every idea is heard.
• Unique team spirit: We can rely on each other blindly and celebrate all successes together as a team.
• Vacation: Recreation and further education is important, which is why we offer 28 days of paid vacation (increased by 1 day for every 2 calendar years of service with us, up to a maximum of 30 days), 1 day of special leave for community service, 5 days of paid educational leave, and the possibility of unpaid leave.
• Hybrid working model: We love our brand new office in Prenzlauer Berg. But sometimes you need a little more flexibility. Zenjob’s flexible working model combines the best of both worlds, so you can work remotely up to 2 days / week (1 day, during the first 6 months, so we can guarantee you the best onboarding).
• Dog-lover: If you have a dog, feel free to bring it with you. We don’t bite and always have a bowl of water in our range of drinks.
• Personal growth: Ongoing focus on your personal development (annual training budget of EUR 750, mentoring opportunities, constant career development conversations).
• Healthy mind in a healthy body: With us you will receive a 30 EUR Urban Sports Club grant to keep you fit. In addition, we have a small sports room in the office ourselves.
• Always mobile: You will receive EUR 40 credit per month for NAVIT, a sustainable mobility tool for public transport, bike sharing and much more.
• Legendary Events: Quarterly team events, winter and summer parties, budget for birthdays and anniversaries of our employees.

If this sounds good, then we’d love to find out more about you! Apply and send in your application.

We invite you to visit our careers page, follow our LinkedIn page and connect with us on Instagram.

We are proud to be an equal opportunity employer. We are committed to judging every qualified individual on their ability, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. There is no need to add your photo and age to the application.