B2B Marketing Lead

Zenjob; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

28 days of paid vacation

Hybrid working model

Annual training budget

Urban Sports Club grant

Flexible working conditions

Team events and celebrations

Zusammenfassung

A dynamic staffing platform in Berlin is seeking a B2B Marketing Lead to shape and lead marketing initiatives. This role involves developing a comprehensive marketing strategy, enhancing lead generation, and collaborating with teams to amplify brand presence. The ideal candidate has over 5 years of experience in B2B marketing, is fluent in German and English, and possesses strong communication skills. The position offers opportunities for personal growth and a hybrid working model.

Qualifikationen

• 5+ years of experience in driving B2B marketing, ideally in SaaS, HR tech domain.
• Experience in demand generation and account-based marketing.
• Exceptional communication and storytelling skills.

Aufgaben

• Develop and own B2B marketing strategy aligned with sales goals.
• Define clear positioning and value propositions.
• Translate strategy into lead generation campaigns.

Kenntnisse

B2B marketing experience

German language skills

Fluent English

Demand generation

Account-based marketing

Communication skills

Ausbildung

Bachelor's degree in marketing or related field

Jobbeschreibung

Overview

Join to apply for the B2B Marketing Lead role at Zenjob.

Zenjob is an AI-powered flexible staffing platform that has efficiently connected companies and temporary workers since 2015. Companies use our platform to book ready-to-work staff in real time, while students use our app to find part-time jobs that conveniently fit around their studies. Over 40,000 students and 1,000 partner companies from logistics, retail, and hospitality in all major German cities share our belief that good work is not a coincidence. It is the result of innovative technology and genuine commitment. Good work starts here.

Why This Role is Exciting

You won’t just be running campaigns — you’ll be shaping & leading Zenjob’s B2B marketing engine from the ground up. This is your opportunity to own the full B2B marketing lifecycle, from positioning and messaging to lead generation and account-based marketing. You’ll collaborate with Sales, Product, and Brand to deliver high-impact campaigns that generate demand, convert leads, and strengthen our brand authority.

What You’ll Do

• Develop and own Zenjob’s B2B marketing strategy aligned with sales and revenue goals
• Define clear positioning and value propositions tailored to different industries and buyer personas
• Translate strategy into compelling lead generation campaigns to increase SQLs, value per lead and average booked revenue
• Lead a small, high-performing team and manage external agencies/freelancers as needed.
• Own and allocate B2B marketing budget according to strategy approach

Demand Generation & Growth

• Drive account-based marketing (ABM) programs targeting high-value prospects.
• Optimize marketing funnels, tracking performance from first touch to closed deal.
• Use data to continuously improve conversion rates, increase SQLs, value per lead and booked revenue
• Build thought leadership through compelling content such as whitepapers, case studies, webinars, and reports.
• Create sales enablement materials that empower the commercial team to close deals faster.

What We’re Looking For

• 5+ years of experience in driving B2B marketing, ideally in SaaS, HR tech domain
• German native language skills, fluent English
• Proven track record in demand generation, account based marketing, and lead nurturing.
• Strong understanding of the B2B sales cycle and buyer journey.
• Exceptional communication and storytelling skills — you know how to make complex ideas simple and compelling.
• Data-driven mindset with the ability to make strategic decisions based on insights.
• Collaborative, entrepreneurial, and comfortable working in a fast-paced scale-up environment.

What we offer

• Innovative mission: Together we create something new. Work in a dynamic set-up where you learn a lot and your every idea is heard.
• Unique team spirit: We can rely on each other blindly and celebrate all successes together as a team.
• Vacation: Recreation and further education is important, which is why we offer 28 days of paid vacation (increased by 1 day for every 2 calendar years of service with us, up to a maximum of 30 days), 1 day of special leave for community service, 5 days of paid educational leave, and the possibility of unpaid leave
• Hybrid working model: We love our brand new office in Prenzlauer Berg. But sometimes you need a little more flexibility. Zenjob’s flexible working model combines the best of both worlds, so you can work remotely up to 2 days / week (1 day, during the first 6 months, so we can guarantee you the best onboarding).
• Dog-lover: If you have a dog, feel free to bring it with you. We don’t bite and always have a bowl of water in our range of drinks
• Personal growth: Ongoing focus on your personal development (annual training budget of EUR 750, mentoring opportunities, constant career development conversations)
• Healthy mind in a healthy body: With us you will receive a 30 EUR Urban Sports Club grant to keep you fit. In addition, we have a small sports room in the office ourselves.
• Always mobile: You will receive EUR 40 credit per month for NAVIT, a sustainable mobility tool for public transport, bike sharing and much more.
• Legendary Events: Quarterly team events, winter and summer parties, budget for birthdays and anniversaries of our employees

If this sounds good, then we’d love to find out more about you! Apply and send in your application.

We invite you to visit our careers page, follow our LinkedIn page and connect with us on Instagram.

We are proud to be an equal opportunity employer. We are committed to judging every qualified individual on their ability, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. There is no need to add your photo and age to the application.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Project Management, and Advertising

Industries

• Staffing and Recruiting, Internet Marketplace Platforms, and Software Development

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