Transformation Lead (d/f/m)

kleinanzeigen.de GmbH; Berlin; Hybrid; EUR 120,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid work

20 days work from anywhere

Parental leave (paid)

Extra days off for special occasions

Pension and life insurance

Personal development budget

Corporate benefits & discounts

Transportation allowance

Free shipping on Kleinanzeigen Direktk

Job summary

Kleinanzeigen.de GmbH is seeking a Transformation Lead to work with the CHRO and Leadership Team on AI adoption, cultural change, and new ways of working. This fixed-term role (2 years) is based in Berlin and reports to the CHRO.

You will own the transformation portfolio, translate strategy into a prioritised roadmap, and ensure alignment across initiatives while balancing remote and in-person collaboration for effective execution.

Qualifications

• Proven track record of leading complex, large-scale transformation programmes in fast-moving environments.
• Excellent stakeholder management at ExCo level, credible and commercially grounded.
• Strong analytical and strategic capabilities with data-driven approach.
• Solid programme management discipline with accountable delivery.

Responsibilities

• Own and maintain an integrated transformation portfolio and prioritised roadmap with milestones and risks.
• Partner with AI Enablement leads to reflect AI and operating-model changes in the roadmap.
• Lead cultural change initiatives and balance remote flexibility with in-person collaboration.
• Establish steering rhythms, surface blockers early, and ensure momentum with a transformation scorecard.
• Turn data and benchmarks into clear, executive-ready recommendations for decisions.

Skills

Transformation leadership

Stakeholder management

Strategic analysis

Programme management

English proficiency

German language

Job description

Kleinanzeigen is the leading online classifieds market in Germany. Users buy and sell on Germany's No. 1 for classifieds mainly second‑hand. In this way they make an active contribution to more sustainability. On average, more than 55 million ads are available in numerous categories – from children's supplies to electronics and real estate. Kleinanzeigen also offers small and medium‑sized businesses the opportunity to present their services online. Around 35 million users per month make Kleinanzeigen one of the most widely used websites in Germany. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

The Job:

We are looking for a Transformation Lead to work closely with our CHRO and Leadership Team as Kleinanzeigen navigates its journey to becoming a fully standalone company. This is a pivotal moment, and we need someone who can drive the transformation agenda across AI adoption, cultural change and new ways of working. This is not a traditional HR role. You bring a strategist's mindset, sharp analytical instincts and the stakeholder management gravitas to operate credibly at leadership level.

This is a fixed-term role (2 years) at our office is in Berlin. You report to the CHRO.

What You’ll Do:

• Own and maintain an integrated company transformation portfolio, translating agreed strategy into a prioritised roadmap, including what to stop or simplify, and making sequencing, dependencies, sponsors, milestones, risks and decision needs transparent.
• Partner with the Head of AI Enablement, Organisational Effectiveness & Enablement and business sponsors to ensure that AI, operating-model and cultural changes are coherently reflected in the overall transformation approach and roadmap.
• Lead cultural change initiatives, embedding new ways of working and navigating the balance between remote flexibility and meaningful in‑person collaboration.
• Establish effective steering and review rhythms; surface cross‑initiative blockers early, prepare decisions and trade‑offs for the relevant sponsors and leadership forums, and maintain momentum through clear follow‑up, escalation and a transformation scorecard connecting progress with business outcomes.
• Turn data, benchmarks and business context into sharp insights and recommendations, and structure ambiguous topics into clear choices and scenarios that enable confident executive decision‑making.
• Act as a trusted thought partner and constructive challenger to the CHRO and Leadership Team, manage senior stakeholders including ExCo and employee representative bodies (e.g. Works Council), build trusted relationships with teams, and work closely with our Internal Comms Lead so the Leadership Team communicates transformation topics with one voice.

Who You Are:

• Proven track record of leading complex, large-scale transformation programmes in fast‑moving environments – this is a must.
• Strong analytical and strategic capabilities: you can build a business case, work with data and translate ambiguity into clear priorities.
• Excellent stakeholder management at ExCo level: credible, commercially grounded and able to challenge constructively.
• Solid programme management discipline: plans that work, progress that is tracked, accountability without bureaucracy.
• Background in strategy, consulting (preferred), programme leadership or a CEO/Executive Office, and experience in tech or digital businesses.
• Excellent English; German is a plus.

At Kleinanzeigen, we care about our people — their wellbeing, growth, and life beyond work. Our benefits are designed to support you holistically, giving you flexibility and opportunities to thrive.

Flexibility

• Flexible working time (hybrid)
• 20 days "work from anywhere"
• Paid additional parental leave for both parents
• Extra paid days off for special occasions (e.g. your wedding or a move)

Wellbeing & Support

• Confidential support & coaching for you and your loved ones
• Annual company sports events
• Pension and life insurance

Growth & Development

• Personal development budget
• Learning opportunities to grow your skills and career

Perks & Everyday benefits

• Corporate benefits and exclusive discounts
• An attractive referral program
• Transportation allowance
• Free shipping on Kleinanzeigen Direktkauf

Kleinanzeigen is an equal opportunity employer that values diversity and inclusion. We welcome people of all backgrounds, races, religions, colours, national origins, gender identities, sexual orientation, ages, marital status, or disability.

If this role sparks your interest but you’re not sure you meet every single requirement, we’d still love to hear from you anyway.