Theatrical marketing manager

Amazon Inc.; Berlin; On-site; EUR 120,000 - 180,000; Full time

Job summary

Amazon Inc. in Berlin is seeking a Senior Theatrical Marketing Manager to lead innovative campaigns for our German theatrical releases.

This role reports to the Head of Theatrical Marketing Germany and blends strategic leadership with deep analytical expertise to maximize audience engagement and local box office performance. The position focuses on strategic planning, budget oversight, and cross-functional collaboration with global teams, agencies, and local partners, ensuring brand consistency

Qualifications

• Fluent German and English at C1 level or above.
• Extensive experience in entertainment marketing.
• Strong leadership and ability to manage multiple high-priority projects.

Responsibilities

• Lead strategic planning and budget management across multiple theatrical releases in Germany.
• Develop territory-wide marketing strategies and long-term activation roadmaps.
• Conduct advanced market analysis and competitive intelligence to inform decisions.
• Establish campaign KPIs and success metrics with senior leadership.
• Mentor junior marketing managers on strategic thinking and campaign development.
• Provide creative leadership across marketing assets and brand touchpoints.

Skills

Strategic thinking

Leadership

Marketing campaigns

Budget management

Stakeholder management

German language

English language

Job description

Описание

We're seeking an experienced Senior Theatrical Marketing Manager to lead and drive innovative marketing strategies for our theatrical releases in Germany. Reporting to the Head of Theatrical Marketing Germany, this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and local box office performance.

Задачи

• Lead strategic planning and budget management across multiple high-profile theatrical releases in Germany
• Develop territory-wide marketing strategies and long-term activation roadmaps
• Conduct advanced market analysis and competitive intelligence to inform strategic decisions
• Establish campaign KPIs and success metrics in partnership with senior leadership
• Drive innovation in local audience engagement methodologies and emerging marketing technologies
• Mentor and guide junior marketing managers on strategic thinking and campaign development
• Provide creative leadership across all marketing assets and brand touchpoints
• Oversee localization strategies and coordinate with global International teams
• Ensure brand consistency and creative excellence across multiple concurrent campaigns
• Lead relationships with local creative partners and agencies
• Approve and guide creative direction for high-stakes marketing initiatives
• Develop comprehensive media strategies spanning traditional, digital, and emerging platforms
• Lead negotiations and strategic partnerships with key local media agencies and platforms
• Cultivate and manage high-value brand partnerships and co-marketing opportunities
• Collaborate with International Media leadership on global best practices and innovation
• Optimize media spend efficiency across portfolio of campaigns
• Conceptualize and execute large-scale special projects, premieres, and marquee events in Germany
• Manage complex stakeholder relationships across multiple external agencies
• Lead cross-functional initiatives including Content Managers, Trade Marketing, PR, Digital, and International partners
• Provide strategic guidance to German distribution teams on theatrical positioning
• Drive organizational alignment on local campaign priorities and resource allocation
• Mentor junior team members and contribute to team capability development
• Champion creative excellence and innovative problem-solving across the organization

Требования

• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience building and cultivating relationships with internal and external stakeholders
• Speak, write, and read fluently in German and English at C1 level or above
• Extensive experience of progressive marketing experience within the entertainment industry
• Strong leadership experience with direct or matrix management of marketing professionals
• Exceptional strategic thinking, analytical, and presentation capabilities
• Demonstrated ability to manage multiple high-priority projects simultaneously

Будет плюсом

• Experience in building and driving adoption of new tools;
• Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization;
• Experience with international marketing coordination and localization strategies;
• Proven track record of innovation in marketing technology and emerging platforms;
• Strong financial acumen with P&L responsibility experience;
• Strategic Vision: Ability to see the big picture and translate into actionable plans;
• Team Development: Commitment to mentoring and developing marketing talent;
• Results Orientation: Track record of delivering measurable business impact

Условия

• We offer a dynamic, creative environment where you'll shape the future of theatrical marketing in the digital age.