Marketing manager

shyftplan; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Deutschlandticket

Urban Sports Club

Mobilitätsbudget

Job summary

shyftplan ищет Senior Marketing Manager (m/f/d) в Берлине для развития B2B-маркетинга и мероприятий. Ваша роль включает вебинары, участие в выставках и создание материалов, координацию спикеров и работу с каналами продаж.

Требуется опыт организации мероприятий, знание маркетинговых инструментов и сильные коммуникативные навыки на немецком и английском языках. Готовность к командировкам по DACH и работа в международной команде приветствуются.

Qualifications

• Не менее 2 лет B2B-маркетинга, желательно в SaaS/технологической среде.
• Практический опыт организации мероприятий, выставок и вебинаров.
• Отличная организация, структурированность и готовность к работе в параллельных задачах.
• Умение пользоваться инструментами автоматизации маркетинга (HubSpot, Livestorm, Zoom).
• Умение писать тексты и адаптировать коммуникацию под аудиторию.
• Готовность к командировкам по региону DACH.
• Свободный немецкий и очень хороший английский.

Responsibilities

• Разрабатывать и реализовывать вебинары с фокусом на продажи, координацию спикеров, приглашения и материалы.
• Организовывать участие в выставках, конференциях и собственных мероприятиях в регионе DACH, управлять бюджетами и логистикой.
• Проводить маркетинговые кампании, email-рассылки, посты в LinkedIn и обновления на сайте.
• Создавать и поддерживать маркетинговые материалы: презентации, кейсы, брошюры; координация агентств.
• Сохранять актуальность инструментов HubSpot и качества данных.
• Оценивать эффективность мероприятий и кампаний по KPI.

Skills

B2B маркетинг

Организация мероприятий

Автоматизация маркетинга

Контент-письмо/копирайтинг

Коммуникационные навыки

Готовность к командировкам

ABM-маркетинг

Tools

HubSpot

Livestorm

Zoom

Canva

Adobe

CMS

Job description

Описание:

shyftplan is an all-in-one shift planning solution for industrial customers. Our software simplifies complex workforce scheduling, reduces costs and actively involves employees. We work with renowned industrial companies such as B. Braun, Omterra and Haribo and aim to become the market leader in Germany. With investor Maguar and the recent acquisition of ScableOne, we are building a comprehensive platform for people in factories. To shape this growth, we are looking for a (Senior) Marketing Manager (m/f/d).

Задачи:

Build a sales-focused webinar program, from planning and speaker coordination to invitations, landing pages, technical delivery, recording and follow-up. Organize our trade fair appearances, industry conferences and own events in the DACH region, and take care of budgets, suppliers, booth planning, materials and logistics. Ensure event leads are properly entered into HubSpot and that follow-ups with Sales and Business Development run smoothly. Implement marketing activities operationally, for example email campaigns, newsletters, LinkedIn posts and website updates, and support the execution of our account-based campaigns. Create and maintain marketing materials such as presentations, flyers, case studies, event recaps and sales materials, while also coordinating external agencies and suppliers. Maintain our marketing tools, including HubSpot, and keep processes, templates and data quality in view. Evaluate your events, webinars and campaigns against clear KPIs, such as registrations, attendance rate and leads generated, and suggest improvements.

Требования:

At least 2 years of experience in B2B marketing, ideally in a SaaS or technology-driven environment. Practical experience organizing events, trade fairs and/or webinars. Excellent organizational skills: you work in a structured, reliable and hands-on way and keep track of many topics running in parallel. Confident use of marketing automation and webinar tools (e.g. HubSpot, Livestorm, Zoom or similar), as well as an affinity for other tools. Enjoy writing and have a good sense of audience-appropriate communication. A hands-on mentality and enjoy getting things done rather than just planning them. Strong communication skills and enjoy working with Sales, agencies, partners and speakers. Native-level German and very good English skills. Willingness to travel within the DACH region for trade fairs and events. Будет плюсом: Initial experience with account-based marketing or multi-touch campaigns; Basic knowledge of design tools such as Canva or Adobe, as well as website CMS; Industry knowledge in manufacturing.

Условия:

A varied role and a motivated, international team. Full integration from day one and deep insights into the day-to-day life of a tech startup. A modern, open office in the heart of Kreuzberg. Numerous benefits such as the Deutschlandticket, Urban Sports Club and a mobility budget. Regular team events (go-karting, escape rooms, summer party...) and company lunches.