Growth & marketing manager for men's sexual health

Lovebetter Gesellschaft für männliche Sexualität; Berlin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Lovebetter Gesellschaft für männliche Sexualität is seeking a Growth & Marketing Manager to drive campaigns, growth strategies, and partnerships across channels. You will blend creative thinking with data-driven analysis to plan, execute, and optimize marketing initiatives.

You will contribute to content idea generation, automation, and CRM strategies while collaborating with internal teams and external partners.

Qualifications

• Experience in digital marketing campaigns or projects.
• Able to think creatively and analytically and switch between tasks.
• Strong hands-on mentality with a bias for action and learning new tools independently.

Responsibilities

• Develop and implement cross‑channel marketing campaigns from idea to evaluation.
• Identify new growth channels and run initial tests to scale successful approaches.
• Advance ambassador marketing and partnerships and manage relationships for measurable outcomes.
• Create content briefs and collaborate with content producers for various platforms.
• Manage CRM and email marketing, including segmentation and reactivation approaches.
• Analyze KPIs, campaigns, content, and funnels to derive actionable improvements.
• Make small website/page adjustments and support testing/optimization (e.g., WordPress).
• Coordinate marketing projects and stakeholders to ensure on-time delivery.
• Leverage AI tools to support research, content, analysis, and operations.

Skills

Digital marketing

Campaign management

Tools

WordPress

Job description

Lovebetter is entering a new phase of growth. We have a clear mission, strong content, an established brand, and many opportunities to reach more men and grow sustainably. We are looking for a Growth & Marketing Manager to play a key operational role in our marketing, combining creative thinking with analytical understanding and turning ideas into campaigns, tests, and results.

Задачи:

• Develop and implement marketing campaigns: Plan and deliver cross‑channel marketing activities, develop creative approaches, and guide campaigns from the initial idea through to evaluating their success.
• Explore new growth channels: Identify new ways to reach our target audience, research potential, develop initial tests, and help systematically scale successful approaches.
• Advance ambassador marketing and partnerships: Develop our ambassador program, research and recruit suitable partners, manage partnerships, and ensure that relationships lead to measurable marketing activities.
• Help shape content and creatives: Develop topics, hooks, copy, and campaign ideas, create briefs, and work with our content producers on materials for different platforms and marketing channels.
• Manage CRM and email marketing: Implement newsletters and campaigns, develop segmentation and reactivation approaches, and help target existing contacts more effectively.
• Analyze and optimize marketing performance: Monitor relevant KPIs, analyze campaigns, content, and funnels, identify areas for improvement, and derive concrete actions from them.
• Develop websites and landing pages: Make smaller adjustments to our digital offerings and support tests and optimization. If you need to learn a new tool such as WordPress to do this, you will learn it independently.
• Coordinate marketing projects and partners: Keep ongoing projects on track, coordinate internal and external stakeholders, and ensure that tasks are completed reliably and on time.
• Use AI and automation effectively: Use modern AI tools for research, content, analysis, and operational tasks, and develop ideas for continuously improving our marketing processes.

Требования:

• You have already gained practical experience in digital marketing and ideally have independently implemented campaigns or projects.
• You think both creatively and analytically and enjoy switching between different tasks.
• You have a strong hands‑on mentality and prefer taking action to discussing possibilities at length.
• You are curious, learn quickly, and can independently acquire new tools, platform knowledge, or skills.
• You are not deterred by unfamiliar challenges and have the courage to try new things.
• You understand marketing metrics and can draw meaningful conclusions from results.
• You work in a structured and reliable way, can set priorities, and keep track of things even when several projects are running in parallel.
• You already use AI actively or are motivated to integrate it into your daily work quickly and effectively.
• You communicate very well in German and have a feel for persuasive copy and communication tailored to the target audience.
• You want to take responsibility and are excited to grow together with us.

Условия:

• Variety instead of silos: You will not work exclusively on content, performance, or analytics; you will get to know different marketing disciplines and connect them.
• Ownership instead of lengthy approval processes: You will have room to contribute your own ideas, prepare decisions, and drive projects forward independently.
• Creativity meets numbers: You can develop new campaign ideas and then use concrete results to see whether they were successful.
• Learning is part of the job: You do not need to know every tool and marketing channel already. We value people who take on challenges and build new skills independently.
• Direct collaboration with the CMO: You will gain insight into strategic marketing decisions and be closely involved in the continued development of our marketing.
• Personal development and prospects: You will grow with your responsibilities and have the opportunity, as Lovebetter develops, to take on increasing responsibility for larger projects, processes, and potentially people.