Senior User Acquisition Manager (Loyalty Apps)

Games Factory Talents; Hamburg; On-site; EUR 90,000 - 130,000; Full time

Job summary

Games Factory Talents is seeking a Senior User Acquisition Manager to lead growth across major UA channels and international markets for loyalty apps. You will own end-to-end campaign strategy, scale budgets, and collaborate with creative, product, and analytics teams to drive sustainable user growth.

The role emphasizes data-driven decision making, testing strategies, and cross-functional leadership, with relocation support and a hybrid work model in Hamburg.

Qualifications

• 5+ years of experience in User Acquisition or Performance Marketing in mobile apps or gaming.
• Strong understanding of attribution models, SKAN, MMPs, and postback systems.
• Experience with funnel metrics, cohort analysis, and incrementality testing.
• Proven track record of scaling campaigns across multiple channels.
• Experience with DSP platforms such as Kayzen, Smadex, or similar is a plus.
• Excellent analytical, strategic, and problem-solving skills.
• Ability to work independently and take ownership in a fast-moving environment.
• Relocation and onboarding support, including visa assistance and help settling into life in Hamburg.

Responsibilities

• Plan, launch, optimize, and scale campaigns across Meta, Google, TikTok, DSPs, and emerging channels.
• Manage large-scale budgets across multiple acquisition channels.
• Build and execute structured testing strategies to improve performance.
• Collaborate closely with creative teams to test and scale winning ad concepts.
• Analyze campaign performance across the full funnel and identify optimization opportunities.
• Explore and test new partners, channels, and growth initiatives.
• Work cross-functionally with product, analytics, and creative teams to align growth strategies with business goals.

Skills

User Acquisition

Performance Marketing

Google Ads

Paid Social

Budget Management

Analytical Thinking

Cross-functional Collaboration

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Kayzen

Smadex

Job description

Senior User Acquisition Manager (Loyalty Apps)

Our client is a fast-growing mobile gaming and rewards company focused on building engaging, high-performing digital products for a global audience. Backed by a strong international ecosystem, they combine a data-driven culture with ambitious growth plans and a collaborative, fast-paced environment.

About the Role

We’re looking for a Senior User Acquisition Manager to lead growth initiatives across key marketing channels and international markets. This role is ideal for someone who thrives in performance-driven environments, enjoys scaling campaigns, and combines analytical thinking with creative problem-solving.

You’ll own campaign strategy and execution end-to-end, working closely with creative, product, and analytics teams to drive sustainable user growth.

What We’re Looking For

• A performance marketer with strong hands-on experience across major UA channels
  
• Expertise in either Google Ads or Paid Social is preferred, though broad multi-channel experience is equally valuable
  
• Someone comfortable managing and scaling large marketing budgets
  
• A proactive, ownership-driven mindset with strong collaboration skills
  
• A data-driven thinker who can turn insights into actionable growth opportunities
  

What You’ll Do

• Plan, launch, optimize, and scale campaigns across Meta, Google, TikTok, DSPs, and emerging channels
  
• Manage large-scale budgets across multiple acquisition channels
  
• Build and execute structured testing strategies to improve performance
  
• Collaborate closely with creative teams to test and scale winning ad concepts
  
• Analyze campaign performance across the full funnel and identify optimization opportunities
  
• Explore and test new partners, channels, and growth initiatives
  
• Work cross-functionally with product, analytics, and creative teams to align growth strategies with business goals
  

Requirements

• 5+ years of experience in User Acquisition or Performance Marketing, ideally within mobile apps or gaming
  
• Strong understanding of attribution models, SKAN, MMPs, and postback systems
  
• Experience with funnel metrics, cohort analysis, and incrementality testing
  
• Proven track record of scaling campaigns successfully across multiple channels
  
• Experience with DSP platforms such as Kayzen, Smadex, or similar is a plus
  
• Strong analytical, strategic, and problem-solving skills
  
• Ability to work independently and take ownership in a fast-moving environment
  
• Regular feedback and development programs designed to support your professional growth and career progression
  
• Relocation and onboarding support, including visa assistance and help settling into life in Hamburg
  
• Hybrid working model with 3 core office days and flexible working hours
  
• 30 vacation days plus up to 3 weeks of remote work per year
  
• Access to an in-house gym, fitness classes, and mental health support through an Employee Assistance Program (EAP)
  
• Modern central office with premium equipment, collaborative spaces, snacks, and drinks
  
• Regular team events, social gatherings, and company-wide activities including hackathons and celebrations