(Junior) Online Performance Marketing Specialist

Synaptikon GmbH; Berlin; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Gendarmenmarkt office

Hybrid Berlin role

Sponsored gym memberships

Deutschland-Ticket

€1,000 personal development budget

Job summary

NeuroNation is seeking a Performance Marketing Specialist to own paid growth across mobile and web, balancing ROAS with scalable campaigns for our brain-training products. The Berlin hybrid role is 3 days in the office and 2 remote, with collaboration across design, data, and product teams.

You will run campaigns on Google App Campaigns, Apple Search Ads, Meta, and native networks; design creative with copywriters; and conduct rapid experiments and A/B tests while analysing engagement and

Qualifications

• 2+ years in performance marketing (Google Search/YouTube, Apple Search Ads, Meta, and similar).
• Fluent English; German is a plus.
• Based in Berlin; available to work from the office 3 days/week.
• Hands-on ownership of budgets of at least €20-30K/month.

Responsibilities

• Own campaigns and ROAS across mobile and web user acquisition.
• Run and scale paid growth campaigns across GAC, ASA, native, and social.
• Direct creative with designers and copywriters for ad copy, content, and landing pages.
• Experiment and learn by running rapid growth experiments and A/B tests; feed learnings into new tests.
• Collaborate with Business Intelligence, Customer Care, and CRM; stay close to product quality.

Skills

Performance marketing

Budget management

A/B testing

Analytical skills

Project management

Team collaboration

English proficiency

German language

Tools

Google Ads

Apple Search Ads

Meta Ads

Google App Campaigns

SQL

Python

Job description

Your mission

Location:Berlin (hybrid— 3 days office / 2 remote)

Scale the campaigns that keep millions mentally fit

At NeuroNation, performance marketing is how we reach the people who need us — millions of users and patients building a lifelong habit of caring for their brains. As our Performance Marketing Specialist (m/f/d), you'll own paid growth across mobile and web, with a clear north star: maximise return on ad spend (ROAS) while scaling our B2C and Medical brain-training products through fast, data-driven experimentation.

What you'll do

Own campaigns and ROAS

• Run and scale paid growth campaigns for mobile and web user acquisition across Google App Campaigns (GAC), Apple Search Ads (ASA), native, and social
• Own ROAS targets and grow spend profitably
• Direct creative alongside designers and copywriters — ad copy, content, and landing pages

Experiment and learn

• Run a rapid experimentation loop (we work from Sean Ellis's Hacking Growth), feeding the latest learnings into new growth experiments
• Design and run A/B tests to validate ideas quickly
• Analyse engagement, retention, and behavioural data to guide where you invest

Collaborate and own the product

• Partner closely with Business Intelligence, Customer Care, and CRM
• Be your own user: know the product deeply and help safeguard its quality
• Bring a growth mindset to the Growth and Product teams, always learning and sharing

Your profile

Must-haves

• Hands-on, personal ownership of performance marketing budgets of at least €20-30K/month
• 2+ years in performance marketing (Google Search/YouTube, Apple Search Ads, Meta, and similar)
• Fluent English (our working language); strong German a major plus
• Sharp analytical instincts — you enjoy digging into engagement, retention, and behavioural data
• Strong problem-solving and project management skills; comfortable running several workstreams at once
• A team-player mindset and genuine pleasure in helping colleagues
• A real interest in brain training and self-improvement, ideally as a user of digital health, education, productivity, or gaming apps
• Based in Berlin and available to work from the office 3 days/week

Bonus points

• Experience with games or gamification
• A talent for UX or visual design
• Knowledge of SQL, R, or Python

Why us?

• Flexible working hours with core hours, so you can balance sport, hobbies, and career
• A hybrid role in Berlin — 3 days in the office, 2 remote
• An office at Gendarmenmarkt with events, a roof terrace, snacks, and drinks
• A bespoke onboarding programme to get you up to speed on the role, products, and teams fast
• A clear working structure where initiative and creativity are valued
• Flat hierarchies and an open feedback culture
• Varied tasks in a dynamic, innovative environment
• An energetic, motivated, well-organised team
• Team events and workshops
• Sponsored gym and sports-class memberships
• Deutschland-Ticket
• A €1,000 personal development budget