Senior User Acquisition Manager (f/m/d)

justDice; Hamburg; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Relocation support

30 vacation days

In-house gym access

Flexible working hours

In-house gym and wellness

Job summary

A leading mobile gaming company in Hamburg seeks a Senior User Acquisition Manager to lead performance marketing campaigns across various channels. The role involves optimizing user acquisition strategies and ensuring alignment with product goals. Candidates should have over 5 years of experience in mobile marketing, preferably in gaming, and possess strong leadership skills. The position offers a hybrid work model with excellent perks and benefits.

Qualifications

• 5+ years of experience in user acquisition or mobile marketing.
• Proven track record in the gaming industry.
• Expert level knowledge in multiple user acquisition channels.

Responsibilities

• Plan and execute user acquisition campaigns across various channels.
• Analyze and optimize campaigns to improve performance and ROI.
• Manage relationships with external partners.
• Collaborate with product and design teams to align campaigns with features.

Skills

User acquisition channels

Marketing strategy

Performance analysis

Communication skills

Leadership

Education

Bachelor's degree in marketing, business, or related field

MBA preferred

Job description

Join to apply for the Senior User Acquisition Manager (f/m/d) role at JustDice.

JustDice is a leading developer of mobile gaming loyalty programs. We create engaging products that entice users to play captivating games and earn real rewards. JustDice is part of the Applike Group ecosystem, backed by strong financial support from Bertelsmann, and boasts a highly motivated workforce.

As Senior UA Manager, you will be responsible for managing performance marketing campaigns across paid digital media channels, running bidding and creative optimization experiments to improve performance, testing new marketing channels, and providing insights into campaign performance. This role reports to the Head of Marketing.

What you will do

• Plan and execute user acquisition campaigns across multiple channels such as mobile video networks, social media, content marketing, influencer partnerships, etc.
• Work with the design team to develop creative campaigns and experiments, proactively test different hypotheses to improve creative performance.
• Analyze and optimize user acquisition campaigns to improve performance and ROI.
• Stay up-to-date with industry trends and best practices in user acquisition and mobile gaming marketing.
• Manage and nurture relationships with external partners such as influencer agencies, ad networks, and app stores.
• Proactively research and develop new tests to improve campaigns' performance.
• Work closely with the product team to ensure that user acquisition campaigns are aligned with product goals and features.
• Test our products and competitors and come up with ways to improve impact on marketing initiatives.

Who you are

• Bachelor's degree in marketing, business, or a related field (MBA preferred)
• 5+ years of experience in user acquisition or mobile marketing, with a proven track record of success in the gaming industry
• Expert level knowledge and hands-on experience with more than 3 user acquisition channels such as SEM, social media, native advertising, etc.
• Experience with large-scale global user acquisition campaigns and budgets
• Proactive in problem solving
• Identify challenges and roadblocks in user acquisition efforts and proactively propose and implement solutions
• A strong growth mindset, proactively coming up with hypotheses and testing them to improve business performance
• Excellent written and verbal communication skills, with the ability to present to senior stakeholders
• Leadership skills and experience managing major marketing initiatives
• Mentor team members on topics that can assist in their workflow and improve their performance
• Proven track record of contribution to improvement of company's workflow, processes and tools

Why you will love working here

• Invest in Your Future: Regular feedback and our development program support your growth, helping you expand your skillset and achieve your career goals.
• Easy Arrival to justDice: From signing to settling in Hamburg, we’ve got you covered. Need a visa? No problem. Ready to build your new life and career at JustDice in Hamburg? We support every ambition—from learning German to a relocation bonus that helps you settle in and make Hamburg feel like home.
• Live Your Best Life, at Work and Beyond: We work in a hybrid setup with 3 core office days, plus flexible working hours. Enjoy 30 vacation days, 3 weeks of remote work per year, and free access to an in-house gym with lots of different fitness classes and mental health support through our Employee Assistance Program (EAP).
• Thrive Where You Work: Enjoy the Alster lake view from our central office with top-notch equipment, open spaces, and a large variety of snacks and drinks.
• Join the Community! Participate in regular team and company events, including hackathons and social gatherings. We work together, and we celebrate together, too.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting