Senior Marketing Manager Performance & Growth (m/f/d)

Whow Games GmbH; Hamburg; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flat hierarchies and fast decision‑mak

Remote work option with two office‑in‑

Job summary

WHOW Games is seeking a seasoned User Acquisition lead to own end-to-end UA for web and mobile, planning budgets and driving profitable growth across core and new markets.

You will work with Marketing, Product, CRM and BI to optimize cohorts, LTV and payback, building scalable tracking and testing processes. Fluency in English and German is required; remote-friendly with office days.

Qualifications

• 5+ years in performance marketing or user acquisition, especially in gaming or data-driven B2C.
• Track record of scaling budgets profitably.
• Hands-on experience with web and app campaigns (Google, Meta, Apple Search Ads; AppLovin/Unity/Moloco).
• Think in cohorts, LTV and payback, not clicks.
• Knowledge of MMPs (AppsFlyer, Adjust), GA4, server-side tracking; GDPR/ATT/SKAdNetwork implications.
• AI is part of daily work; build workflows with ChatGPT/Claude for analysis and reporting.
• Decision-making with incomplete data; ability to work independently and communicate at management level.
• Fluent English and strong German.

Responsibilities

• Own UA strategy for web and mobile end-to-end, including planning and scaling budgets.
• Manage budget against cohort ROAS, payback and LTV; optimize for where euros have most impact.
• Identify new audiences, channels and ideas when core levers are maxed.
• Evaluate new countries and run tests with go/no-go recommendations.
• Set channel mix across Google, Meta, Apple Search Ads, networks, programmatic, TikTok, affiliates.
• Build tracking, attribution, tooling; decide what runs in-house vs. with partners.
• Drive fast creative testing for creatives, store listings, and landing pages.
• Make results transparent; present insights and defend numbers at management level.
• Collaborate with Product, CRM and BI to convert new players into long-term users.

Skills

Performance marketing

Budget scaling

Mobile campaigns

Cohort analysis

MMPs (AppsFlyer, Adjust)

GA4 & server-side tracking

AI tooling (ChatGPT, Claude)

Independent decision making

English & German fluency

Tools

AppsFlyer

Adjust

GA4

Server-side tracking

Moloco

Unity

Job description

We are Whow Games – and YOU could be part of it!

We are a team of more than 50 people from a wide range of nationalities – passionate gamers, experienced game developers, and marketing professionals working together to plan, develop, publish, and market entertaining products. We love what we do – and that’s what makes us successful!

At WHOW Games we make social casino games for web and mobile, enjoyed by millions of players. Our marketing is data-driven, fast and closely connected with Product, CRM and BI.

We are looking for someone who has already owned UA at scale and knows how to grow budgets profitably. You will bring new players into our existing markets and help us open up new countries. There is no ready-made playbook. You will write it.

Tasks

• UA strategy: You own user acquisition for web and mobile end to end, from channel and budget planning all the way to scaling
• Budget: You manage your budget against cohort ROAS, payback and LTV, and you decide where every euro works hardest
• Core markets: When the familiar levers are maxed out, that's where you get going. You find new audiences, channels and ideas
• New markets: You evaluate new countries, run tests and come back with a clear go/no-go recommendation
• Channel mix: From Google, Meta and Apple Search Ads to ad networks, programmatic, TikTok and affiliate, you set the mix and negotiate directly with networks, agencies and partners
• Setup: You build tracking, attribution, tooling and testing processes that scale with us, and you decide what runs in-house and where partners make sense
• Creatives: Together with design and content, you drive a fast testing cycle for creatives, store listings and landing pages
• Reporting: You make results transparent, bring your own ideas and stand behind your numbers, including at management level
• Teamplay: You work closely with Product, CRM and BI to turn new players into long-term active ones

Requirements

• 5+ years in performance marketing or user acquisition, a large part of it in (mobile) gaming or a similarly data-driven B2C environment
• A track record you can back up with numbers: you have scaled budgets of a meaningful size profitably
• Deep hands-on experience with web and app campaigns, from Google and Meta to Apple Search Ads and networks like AppLovin, Unity or Moloco.
• You think in cohorts, LTV and payback, not in clicks
• You know MMPs like AppsFlyer or Adjust, GA4 and server-side tracking from practice, and you understand what GDPR, consent and ATT/SKAdNetwork mean for your measurement
• AI is part of your daily work. You build your own workflows with ChatGPT, Claude and similar tools, for example for creative variants, analysis and reporting
• You make decisions without perfect data, work independently and communicate clearly, including at management level
• Fluent English and very good German

Nice to have:

• Social casino experience, including the ad policies of Google, Meta and the app stores
• Experience launching in new countries
• You have built or led a UA team before
• A strong network of ad networks, agencies and partners in gaming
• Experience with influencer and streamer marketing on Twitch or YouTube
• Additional languages

Benefits

• A professional and experienced team with many years of expertise in the gaming industry
• A dynamic working environment with flat hierarchies, fast decision-making processes, and plenty of room for your own ideas
• Flexible working hours and the option to work remotely, with two days per week in the office expected
• Regular company events
• Free fruit and drinks as well as meal subsidies
• A subsidy for the Deutschlandticket
• The option to join Wellpass